Content marketing. You already know it exploded this year. And you probably also know there is just. So. Much. Content. About. Content. If you are interested in content marketing, there’s no dearth of experts, stats, infographics, perspectives, thought leadership, blogs, videos, articles, webinars, events, etc. It stands to reason that the best content marketers are generating a ton of content about content marketing.
With so much information out there (ahem, more like a flood, really), where to turn for great content about content marketing?
Have no fear, we’ve got your go-to list right here. In no particular order, here are 15 Content Marketing Tweeple we are all about. You can always count on them for real-world, useful perspective. We hope you love these guys as much as we do!
Sometimes when you follow these folks, you’ll recognize a certain pattern—maybe a rhythm of authenticity, or just a bit more candor than what floats around the average LinkedIn feed. They’re not afraid to call out when some new “strategy” is all hype and little substance. If you value practical insights over trending jargon, these are the people who manage to keep things refreshingly honest, even when everyone else is caught up shouting about the algorithm du jour.
Then again, it’s not just the advice that matters—it’s the ongoing conversations, the bits of humor tossed into a thread, and the willingness to banter with someone who disagrees. Following this crew isn’t about echo chambers. There’s a certain pleasure in watching ideas tested and teased out in real time, which is probably why I keep coming back to their feeds, almost like checking in on a familiar radio show.
- @BrennerMichael
- @neilpatel
- @lieblink
- @JoePulizzi
- @jakesorofman
- @annhandley
- @jaybaer
- @heidicohen
- @brianclark
- @SeanEllis
- @GerryMoran
- @CopywriterTO
- @dougkessler
- @PamDidner
- @jchernov
So there you have it! 15 twitter peeps to put on your ‘go to’ list of great content about content. We’d love to know the content marketers YOU follow and love. So feel free to share!
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