For anyone starting a writing career, the first bit of advice they receive is to pick a focus: business, technology, marketing, health, real estate, travel, etc. Self-help is an oddity. Even calling it an industry detracts from its meaning and value. The best self-help writers are not out to make a fortune but to improve themselves and in the process, help others too.

Self-Help Writing Opportunities

No longer are self-help writers restricted to full-length books, publishing contracts and small audiences. The internet has brought a new boost to the field, giving writers opportunities to create their own blogs, write guest articles and share their messages in interactive online communities. Freelance self help content writers can hone their craft, pay their expenses and provide websites with valuable insight from their own experiences.

Write for Yourself

Self-help writers need to focus on what they know. By writing about what they have gone through and sharing it with others, the authors enforce the positive messages within themselves, further their own motivation, and showcase to others that improvement happens to real people. Inner Body shares the most central tip on self-help writing: “Experience is the best teacher. Authors who write about challenges that they themselves have overcome generally write the most successful books.”

It’s easy to think there’s some secret template or checklist to follow when putting together self-help pieces, but no one really wants to read a bunch of hollow, paint-by-numbers advice. People want something that feels lived-in—a story with the dust and the dents and the confusion left in. The small, sometimes embarrassing details, the moments you wish you’d done better. Readers can sense when an author is leveling with them or just repeating what they’ve read somewhere else. It’s that vulnerability, or even honest uncertainty, that sticks with people far more than bullet points ever could.

This doesn’t mean you have to spill every last secret onto the page, but it sort of helps to let your guard down once in a while. Most readers don’t expect perfection—in fact, they usually trust someone more if they admit to screwing up. Think about it: would you want advice from someone whose life reads like a carefully curated highlight reel or from someone who actually remembers what it’s like to feel lost some days? Oddly enough, letting the mess show a little can make your words resonate harder, even if it’s uncomfortable.

Problems with Advice

Giving advice can often plague many self-help books and articles. The difference between sharing personal experience and telling others what to do is how a reader responds. Reading about a cancer survivor’s recovery from chemotherapy, the transformation of life views, and the changes in personal relationships is both uplifting and real. Reading an author that spews out advice in the second person can be a deterrent.

Style, Tone and Content

The self-help field showcases how the message within the content is more important than how it is worded. There are great poets, like Mark Nepo, who create beautiful messages with a mastery of words, but even those without such lyrical writing abilities, like Melody Beattie, share honest and powerful stories in everyday language. A great self-help writer is defined by what he or she says more than the way it’s said.

From Reading to Writing

New writers first need to be avid readers, but with online opportunities for freelance self-help content writers they can now break into the field with thoughtful and honest articles. By engaging with audiences, following up on comments and sticking to their personal experiences, self-help writers can earn a readership and encourage others through their own growth.

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