Have you ever heard that advertising is the lifeblood of the business? 

Pretty popular, this saying reflects a truth: most companies recognize that, in order to be successful, they need to know how to attract customers by promoting themselves.

And reaching out to customers has never been as popular as it is today. 

While there are countless channels, strategies, and tools available in the palm of your hand, competition is also increasing.

Even worse, digital marketing budgets are hardly as big as decision-makers would like. 

Fortunately, neither competition nor lack of money should be a reason for your company not to gain more clients.

At least not with the 11 low-cost tips we’ll show you in this article! 

Not to mention the number 1 marketing rule that we are going to teach you from now on. Shall we begin?

Why Do You Really Need A Strategy To Attract Clients?

Have you ever heard someone talk about marketing as if it were a tactic of “little work and high financial return”? 

Successful businesses don’t believe in this kind of myth.

They understand that nothing replaces good planning and a willingness to follow it with maximum commitment. 

Furthermore, they know that it is vital to closely monitor the results and adjust tactics as needed without delay.

But what if you already run a successful marketing team? 

Well, past success does not guarantee future success. It’s that simple. 

Everything in digital marketing changes very quickly. That means not even the best planning remains unscathed for long.

To prove this, it’s worth checking out some statistics on overall market competitiveness, taking into account the effects of digital transformation.

According to a study by Sana:

• 70% of the digital projects in companies are driven by pressure from competitors. 
• Among these companies, 35% are afraid of new players in the digital market.

This means that there are a lot of new people coming onto the internet, and those who are already on it want to specialize more and more.

The #1 marketing rule: know your client

Many businesses still think it’s possible to be successful for a long time without really digging in to know who their clients are.

Even worse, there are some who feel that taking the time to find out who the ideal customer is would take time away from more important activities, and could then decrease sales.

Don’t be one of those people. 

➜ The #1 marketing rule is: know your client very well. 

For this, there is nothing better than understanding who your ideal consumer is, that is, your persona.

The persona represents that client who will always buy from you, who will truly benefit from your products or services, and, who knows, will even defend your brand to other people.

Now, if you ignore this advice and target your actions to an audience that is too generic, you are at great risk of selling to customers who will not have a very good relationship with your business.

Eventually, those clients who are not part of your ideal audience leave the company and look for another solution in the market. 

But they don’t do that before giving you and your team a lot of headaches.

The best way to create your persona is to interview as many clients as possible. It’s the patterns found in their answers that will help you find your persona.

6. Recommendation program

Refer a friend and earn a benefit. 

This is the basic dynamic of a referral program. 

The specific number of referrals and benefits are up to you, but should not be too complicated for clients to understand or apply.

Even companies that are now digital market giants, such as Facebook and Dropbox, have used (and still use) referrals as an important engine of growth.

One thing that often gets overlooked with referral strategies: people genuinely like to share experiences that make them look good, or feel like they’re in the know. If your offer or incentive is the kind that someone wouldn’t mind bringing up at dinner or sharing in a quick message, you’ve got a much better chance of it spreading. Sometimes, it’s not even about the material reward—the act of recommending something useful can carry more social currency than any coupon ever could.

But, it’s easy to make these programs too complicated. If customers can’t quickly understand what’s in it for them or they have to jump through too many hoops, even the best intentions fizzle out fast. Simplicity really is underrated here. Also, let’s be honest, occasionally you’ll have to nudge people. A reminder email or a cheeky post on your social feed goes a long way for that extra boost.

7. Fidelity program

If you’ve ever taken advantage of discount coupons anywhere, you know how popular they are with clients. 

But what if your business model doesn’t fit with this type of resource?

Just take what coupons represent — the idea of ​​building customer loyalty by offering real benefits to them. 

For this, a great option is to launch a loyalty program.

8. Partnerships

If your company is unable to carry out certain marketing actions on its own, how about joining forces with another business? 

Also called co-marketing, partnerships are very useful to increase the exposure of both partners and even generate sales opportunities.

In fact, its advantages go beyond the low cost. 

Proof of this is that even large companies, which have plenty of money to invest in marketing and are authorities in their market segments, bet on co-marketing.

9. Discounts

It doesn’t matter what your market niche is — there’s always room to surprise customers with some sort of discount.

Whenever you run a discount strategy, spread the word to all your customers and find a way to make that information reach potential customers who have never bought from your company.

Just be careful to calculate in advance whether the discount could negatively affect your cash flow and hurt your campaign’s profitability.

10. Events

Has your company participated in trade fairs and specific professional events for the market in which it operates? 

With that in mind, look for the best events and ensure your presence at them.

An even lower-cost alternative is to participate in online events. Preferably participate as a speaker or interviewee. 

Can’t find any such event to attend? Then there’s your opportunity to plan one and further strengthen the brand.

11. Company website

Unfortunately, many decision-makers feel that having a professional website is not a good investment.

However, that only happens when the company site is poorly made and doesn’t have a marketing and sales strategy behind it.

After all, it’s the company’s exclusive channel on the internet.

And knowing how to create a website or who to turn to for it has a single purpose: to attract and convince potential customers.

In addition to having a website, it is necessary to dedicate yourself to fundamental aspects so that it brings the expected results, such as:

• User experience.
• SEO.
• Attractive and relevant content.

After reading this article on how to get clients, one thing should be crystal clear: there is no shortage of low-cost tactics to bring them closer to your business. 

The key is choosing the right strategies and dedicating time and energy to make them work.

For starters, it’s important to invest in long-term tactics, which take longer to bear fruit but pay off in the long term. 

Want to know more about attracting customers? Then check our complete article about local SEO!

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