If you’ve ever read a piece of content and spotted a hyperlink within a paragraph, then you’ve witnessed anchor text in action.

But there are differences between good use of anchor text and poor use. 

Understanding these differences is a big part of search engine optimization (SEO) and can help you achieve more organic traffic over time.

To help break it all down, our knowledgeable Rock Content team has put together this guide with information and resources on how to properly use anchor text.

Ready to get started? Here we go.

Anchor Text Best Practices

The technical aspects aside, there are multiple best practices when it comes to formatting your anchor links appropriately.

Choose topics with a low keyword density on your page 

This means avoiding any term that has a high density inside your content.

Why? Just like with using focus terms, keyword stuffing is possible with anchor links. 

And you don’t want to get penalized for something so minor and easily fixable.

Choose a specific term to target and not something general

While it might seem tempting to use a click here or a contact us as a linked part of your call-to-action, it is usually deemed a poor anchor text practice.

The reason? It doesn’t give enough information about the page you’re linking to. 

Thus, it makes it hard for search engine bots to understand what the linked content is all about. 

Instead, be clear when using phrases or keywords within your anchor text.

Try not to make any link on your website look spammy

If you’re creating an outbound link to another website, make sure it is a legitimate page with solid information.

Website owners find themselves in trouble all the time for linking to pages that either don’t have the right level of relevancy or are already in trouble with Google for spam practices.

Remember to always err on the side of caution and ensure your outbound links are reputable before you put your stamp of anchor text approval on them.

6 Types of Anchor Text with Examples

Of course, there are different types of anchor text that you want to include within your content pages. 

Here are the six most common options with examples of each one:

1. Exact Match

An exact match anchor text is when the target keyword you’re hoping to rank for is linked within the text. 

For example, a page about Siamese cats linking the word Siamese cats would be an exact match anchor text.

2. Partial Match

With partial match keywords, only a portion of your target keyword phrase is used within the linked text. 

To give you an example, if your primary keyword is Labrador Retriever and you link to retriever breeds, then you would be using a partial match anchor text.

It’s funny how people sometimes get hung up on exact matches and forget that language can be flexible. Google, or really any search engine worth its salt in 2025, has gotten much better at picking up on this kind of nuance. At the end of the day, variety in your anchor text makes things feel more natural for the reader, too. You wouldn’t repeat the same phrase ten times in a conversation with a friend—and your website shouldn’t, either.

3. Phrase Match

A phrase match anchor text would include your target keyword but link to a sentence or phrase about the overall topic. 

As an example, using the target keyword pet treats and linking the words best pet treats for overweight dogs would be a phrase match anchor text.

4. Naked

With naked anchor text, there’s no keyword or phrase attached to the link. 

A quick example of this would be www.rockcontent.com. 

See how it is there with the full address? This is naked anchor text.

One odd misconception is that naked links are somehow “old school” or less beneficial. That’s not really the case; it just depends on context. If you’re citing a source and want the actual URL to stand out, this style still fits. But if overused, especially in long lists or resource pages, naked links can break up the visual flow and get a bit tedious for readers. Just something to watch for.

5. Generic

While there are certain times when you want to use generic anchor text, it is usually best to avoid it. 

This is where the words click here or learn more are just generically linked. 

While it can be a great call-to-action method, there are still more descriptive terms you can use for better SEO benefits.

6. Images

In some cases, you might want to link a button as an anchor text. 

That’s where you would use an image file with the correct keyword as the file name. 

Also, update the ALT tags to reflect your targeted keyword or phrase match accordingly. 

Remember, search engines don’t see images, but they read these tags to discover context about a link.

Is There an Ideal Number of Anchor Text Links for an Optimized Page?

Now that you understand the different types of anchor text, let’s take things a bit further by discussing how many times you should use it within a piece of content.

While there is such a thing as going overboard, there is no set standard for what search engines are looking for when scanning your website for anchor links.

Instead, aim for adding anchor text where it seems most natural. 

For example, talking about a specific topic that somehow relates to the current content a reader is consuming would make sense. 

As would a call-to-action with an exact match target keyword link to a contact page.

When it comes to search engine optimization, the primary goal is to provide as much valuable and relevant content as possible. I

f you’re adding both internal and reputable external links that relate to the topic, then you’re going to be fine in terms of the exact number that you add.

However, just make sure it doesn’t look spammy or suspicious. 

If it appears you’re trying to game the system by adding a bunch of junk links, then there’s a good chance Google will ultimately penalize you for the practice.

Wrap Up: Using Anchor Text for Better Search Optimization

Using anchor text is an excellent way to give users easy access to additional information about a specific topic, while also indicating to search engine crawlers what certain pages are about. 

While there are some best practices and guidelines to follow, the process is both easy and effective in terms of implementation and usage.

Are you still looking for even more information about how to improve the search engine optimization of your website? 

Rock Content’s SEO guide covers numerous must-know topics to get you on the right track.

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