Are you ready for the two biggest shopping days of the year?

Preparing for Black Friday and its online counterpart Cyber Monday is an incredibly important part of marketing for your brand. 

After all, you don’t want to miss out on the potential sales and revenue opportunities that these days can bring to your business. 

A digital marketing strategy is essential to both Black Friday and Cyber Monday marketing approaches, and understanding the ins and outs of the Cyber Monday landscape will help you to develop a plan that brings in your leads and prospects and converts them into customers.

In this ultimate guide to Cyber Monday, we’ll discuss what this date is and why it matters just as much — if not more — than Black Friday, important predictions to keep top of mind, and the 9 best tips to direct your strategies.

For years this shopping event has seen lines of shoppers camping out in front of retail stores to get the deals before supplies run out. Black Friday brings in-store shoppers every morning after Thanksgiving.

Top Cyber Monday 2025 Predictions

In order for your Cyber Monday 2025 strategy to go off without a hitch, you need to understand the trends that are being made about shopper behavior and competitor markets. 

Here are a few major predictions:

Sales should remain high, but maybe not at the record-breaking levels seen in 2022

In 2022, consumers spent more on Cyber Monday, with sales reaching record highs of 11.3 billion dollars. This year, they may not be as enthusiastic. However, brands can expect online shopping to become increasingly relevant, making Cyber Monday one of the year’s biggest shopping days.

A lot has changed since the last Cyber Monday. Although inflation is starting to fall, consumers are dealing with the aftermath of record highs and sticky pricing. That may lead them to limit their holiday spending.

It may also mean that when they shop, they will look for sales like they can get on Cyber Monday. Make the sales enticing to grab their attention.

Focus on Targeted Marketing

Assuming consumers will be more budget-conscious for 2025, it is critical that the brands target their audience with marketing. Use social media and email marketing to publicize mystery deals and targeted promotions to grab their attention. Create a sense of urgency by promoting limited early bird sales.

Now, this is where brands sometimes underestimate the challenge. Everyone is trying to capture attention, and inboxes get flooded—just ask anyone who tried to check their email on Cyber Monday last year. The ads that cut through have a personal touch or a dash of quirkiness, something that makes shoppers pause. Testing unconventional subject lines or wacky ad visuals (assuming they don’t completely break your branding) sometimes pays off, at least more than yet another “Don’t Miss These Deals!” banner. It’s not exactly scientific, but if everyone’s using the same playbook, the only way to stand out is to make your own page.

It’s also interesting how quickly customer loyalty can shift these days, especially with all the one-click checkout options floating around. If your brand has historically leaned on heavy discounting, it’s worth thinking about what offers actually build a relationship versus just moving product for one frantic day. Loyalty programs or early-access perks can sometimes yield better long-term value than a race-to-the-bottom discount. There’s no universal answer, but this balance is worth feeling out as your campaign ideas take shape.

Plan for Cyber Week

They may call it Cyber Monday, but shoppers look for online deals from Thanksgiving Day to Black Friday to Cyber Monday. The trend for the last few years has been online buying exceeds in-store during this period, according to the National Retail Federation.

On Cyber Monday 2022, online purchasing more than tripled that in the stores. There is no reason to believe that trend won’t continue for 2025. E-commerce brands should market for the entire week and not just focus on Monday.

Smartphones will reign supreme

Along those same lines, more shoppers will buy from their smartphones than any other device. In 2022, smartphones accounted for 43% of all online sales. For Cyber Week, 50% of all sales came from a phone.

Toys were the big winner in 2022

Last year, specific product categories saw a huge sales jump. Toys topped the list with a 684% increase. Next in line was sporting goods, with a sales increase of 466%. Other high-selling categories include:

• Appliances 458%
• Books 439%
• Jewelry 410%
• Electronics 391%
• Computers 372%

Even though toys were the big winner, 43% of consumers bought some kind of electronics.

The 9 Best Tips for Selling More on Cyber Monday 2022

Now that you understand the upcoming trends for Cyber Monday and how it works with and apart from Black Friday, you can build your digital marketing strategy.

Here are a few of the most important tips to get you started:

Tip 1: Update Your Website

Your business website is the foundation that supports your entire Cyber Monday strategy. Without it, you wouldn’t be able to make a single sale. 

That’s why it’s key to update your site. 

This goes beyond clean graphics and clear copy — your site needs to be able to handle the influx of visitors you expect on Cyber Monday.

Your website needs to be responsive and fast as well as easy to navigate. 

With so many time-sensitive deals, if your customers can’t find your offers quickly, they’ll leave to go to your competition. 

Invest in tools like Google’s PageSpeed Insights or your other website development reports to test the loading speed of your website and find areas of improvement. 

After all, the last thing you want on Cyber Monday is your site crashing during the middle of a sale.

Tip 2: Test, Test, and Test Your E-Commerce Experience

Creating a great online experience goes beyond updating your website. 

You also need to ensure that your shopping experience from the first moment a customer visits your e-commerce store to their final checkout is flawless. 

Run as many tests as you can to make sure that the experience for your Cyber Monday web visitor is easy and clear. 

Double-check that all the steps flow into each other so that a customer isn’t waiting for a confirmation email that their purchase went through or trying to find items that have specialized names in your virtual store.

Tip 3: Design Dedicated Landing Pages

Landing pages work as gateways to your deals and sales, and help to funnel your web visitors to the right places to buy when coming in from clicking on links in ads or emails.

Your landing pages should deliver the product information your customers want and give a clear CTA to purchase. 

Optimizing your landing pages to convert your leads is essential. Try these tips to improve your landing page performance: 

• Keep your design clean and simple.
• Cut out content that isn’t related to the product offer.
• Add your CTA multiple times throughout the page.
• Remove sections that slow down loading times.
• Include helpful images and product descriptions.

Tip 4: Don’t Be Afraid to Spend on Ads

Oftentimes, a brand’s ad budget is a point of contention among teams. 

Brands and companies working with limited marketing funds will often find themselves struggling to find the capital to purchase high-performing search keywords or outbid the competition for the top result of search engine results pages, or SERPs. 

If there ever was a time to take a no-holds-barred approach to your ad spending strategy, Cyber Monday is it.

With so much competition over consumers’ attention, you need your ads to appear first for searches and more often in social timelines. 

Successful ads will depend on more than just additional funds — you also need to budget the time and effort into creating a strategy that works. 

Focus on personalization in your messaging and targeting to reach your key audience segments.

Tip 5: Offer Something New

Cyber Monday is a great time to showcase a new product or limited offer item that won’t be available after the sale ends.

Not only does this help to create urgency and push customers to make impulse buys, but it also gives you a competitive edge over other brands in your space. 

As an additional benefit to new products during Cyber Monday, you can also try and sell these limited edition items without the price reductions that the rest of your products will showcase. 

Because the urgency is created by the limited number of products available and not the price, you can still sell out without special deals.

Tip 6: Create Urgency with Timers

Creating urgency is the name of the game on Cyber Monday. 

Without urgency, customers have no incentive to purchase during the event day and will instead wait until another time of the year to make their decision. 

While the urgency created by limited stock is a great way to encourage early sales, you can also use timers and countdown clocks to create that important sense of urgency in your leads. 

You can do this by sending out daily emails counting down to the day, posting social media updates, or by adding a literal clock to your website or online store through a countdown clock plug-in.

Tip 7: Prepare the Customer Service Team

Sometimes, brands become so focused on developing their online stores and creating marketing strategies that they forget about an important side of the business — the customer service team. 

The holiday season is a stressful time for employees and customers alike, so your customer service team needs to be prepared for the questions that come in. 

Consumers are going to want quick answers to their concerns and don’t want to wait in long hold lines to reach a representative, so prep your team for the increase in questions.

Tip 8: Optimize for Mobile

Online shopping doesn’t just happen on the computer. In fact, many customers will use their phones to find the best deals.

Therefore, it’s important that you update your store to work just as well on mobile as it does on a desktop. 

You also need to check the mobile responsiveness of your website. 

Your site should automatically adjust to the size of a mobile device screen, and if it doesn’t, you need to fix that immediately to bring in the most sales.

Tip 9: Get Started for Next Year

Cyber Monday will give you incredible data to use for next year’s campaign.

Use reporting tools to track the behavior of your audiences and get started on the next Cyber Monday plan immediately.

Your Business Needs a Cyber Monday Plan

The weekend following Thanksgiving Thursday is the most important weekend of the year for retail brands.

Plan your promotions

In order to succeed in your marketing efforts for Cyber Monday, you need to plan in advance and know what trends to keep an eye on. Planning can’t happen soon enough, but it’s never too late to get started, no matter the size of your brand.

Plan out what products you want to promote. This way, you can update their information early. That might mean giving their description and images a makeover, improving SEO, and creating some blog content related to those items.

You can break down promotions into categories and deal with them one at a time. For example, what popular items do you want to discount? What about product bundles? How will you package and display them?

Test technology early

You already know many shoppers go online during Cyber Week, so do any upgrades and technology testing early. If you plan to make changes, don’t wait until the month before your sales start. Do it early in the year so you understand the tech and know it works how you want.

Make sure to address any potential bandwidth issues, too. Test website page speeds and eyeball all your pages and promotions on multiple devices.

Make several checklists

Creating a checklist is a practical way to ensure everyone is on the same page and you accomplish your goals. You might make one by categories such as marketing, tech, and emails.

You could also make time-sensitive checklists. For example, everything you want to accomplish for each month leading up to Cyber Week.

You need to create a digital strategy that includes multi-touch and multi-channel approaches to reach the widest possible audience before the big day arrives.

Through a variety of campaigns and advertisements, you can attract customers, keep them interested in your offers, and bring them in to buy during the Cyber Monday sale.

If you want to get the most out of your ad performance, it’s important to know the right metrics to track and understand what a successful ad looks like.

Check out our resource on ad performance to see where your ads stand and improve your results today!

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