The holiday shopping season is almost upon us, which means it is time to start planning your digital marketing strategy for Black Friday and Cyber Monday.
Sending out emails to your marketing list is an important component of any holiday sale weekend campaign.
But how do you craft messages that get them opened — and what is the best way to catch the attention of your target buyers?
Here are our best tips for better Black Friday email subject lines.
#6. Choose Your Own Discount
People really like options, especially when it comes to something like the opportunity to choose their own discount.
Maybe someone would prefer a coupon for 40% off versus $10 off. It really depends on the volume they’re buying and the total order value.
Larger orders are generally going to go for the percentage, while single items are like choosing a set dollar amount.
In your Black Friday email subject lines, present both offers.
This gives them a good idea that there are deals to be had, but that they don’t have to choose one until they’re ready to check out.
In fact, this is a great tactic to use for any sale offer or promotion throughout other important shopping seasons of the year.
#7. Include the Words Black Friday and Cyber Monday
As we previously mentioned, the words Black Friday and Cyber Monday innately lend themselves to two elements: a discount and a limited time to take advantage.
Most people get a lot of emails during the Thanksgiving weekend from retailers.
Most will just skim subject lines until they see words like Black Friday and Cyber Monday — which is why you should find a way to include them in your messaging.
And remember that this doesn’t just pertain to the message you send on the shopping days themselves.
Some major retailers start sending out Black Friday previews in October as a way to catch the attention of consumers.
#8. Use Active Words Where You Can
Another tip for creating the best Black Friday email subject lines is to use active words where you can.
Terms such as buy, save, earn, get, shop, and other similar ones often get a better response than messages that don’t include them.
Remember, you want the customer to understand immediately what value they’ll receive from your special offer, and using the right choice in active terminology is a great way to convey this on a psychological level.
You can even opt to pair these words with other tips we’ve included here, such as choosing their own discount or getting free shipping.
You can count on our professional writers to create the best copy for your campaign emails and content. Get to know their work in WriterAccess’ free trial!
#9. Dare to Be Different
Let’s face it.
Your email list is going to get a lot of emails in the few days around Black Friday. It’s also going to get a ton of messages during that day, too.
Instead of sending another message that people will ignore, use creative language and emojis to stand out from the crowd.
Any opportunity you have to catch their eye with playful wording or a little humor is certainly a good idea.
Plus, emojis work to break up the endless list of messages in their inbox with a colorful and fun miniature image.
If you’re really planning to do something out of the normal with your Black Friday email subject lines, however, just make sure it is somewhat on brand.
Your customers are already comfortable with your messaging as a company. If you go pretty far off script, you might see a little pushback from your existing clientele.
#10. Remember Thanksgiving
As an eCommerce brand, it is easy to get so caught up in plans for Black Friday and Cyber Monday.
Instead, throw your audience a bit off by not mentioning either of them.
Send a Thanksgiving message the day before. Show appreciation and gratitude for your customers and the overall blessings of the year.
Then, casually mention your weekend shopping deals in the body of the email.
Standing out from the competition as a brand is super important and this is one easy way to make that happen during the official start of the holiday retail season.
BONUS: Subject Lines to Test for Black Friday Sales
If you still aren’t sure where to start with crafting the best Cyber Monday and Black Friday email subject lines, we can help.
Here are a few samples for you to try out with your audience or edit to suit your needs.
- BLACK FRIDAY ALERT! Save $ Now on Before They’re Gone
- CYBER MONDAY DEAL PREVIEW – Choose Between $ Off OR %
- VIPs ONLY! Black Friday Deals This Good That You’ll Want to Buy Two
Wrap-Up: Choosing the Best Black Friday Email Subject Lines
Amping up your holiday shopping season sales start with email marketing.
With these tips, you should be able to improve your Cyber Monday and Black Friday email subject lines for a better response this year.
