It has been a few years since influencers gained the spotlight in Digital Marketing. 

Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience.

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. 

Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

In this article, we explain what Influencer Marketing is and present the main Influencer Marketing statistics that you should consider for marketing in 2025. 

We’ll discuss:

8. Consider different possibilities

Influencer Marketing originated with those influencers who are content creators on the Internet. However, the concept of digital influencers has broadened and now includes many other personalities.

In recent years, new types of influencers have emerged and can be part of your campaigns:

• Athlete influencers who became popular in the context of the Tokyo Olympics, such as Simone Biles and Tom Daley.
• Virtual influencers, which are non-human influencers, created with computer graphics and artificial intelligence, such as Noonoouri and Satiko.
• Employee influencers, which are the company’s own employees exerting influence on consumers and new talents.

9. How to contact influencers

Once you’ve identified the appropriate influencers you want to approach, let’s consider how to do that. Here are a few actionable tips for you to try:

Establish a relationship first

Influencers respond best to brands who show interest in their content. Before approaching them for a collaboration, invest time in getting to know them and establishing a relationship.

Start by following them on social media. Engage with their content by leaving comments and liking their posts. This will familiarize you with the influencer and also allow you to understand your audience better.

Get in touch via email

Many brands do reach out to influencers over platform DMs. However, email still feels more serious, professional, and official. Getting in touch for the first time over email helps show you’re a professional who’s serious about collaborating.

Emails are also less likely to be overlooked than DMs. Many influencers have a backlog of DMs they never quite get to. Don’t get lost in the shuffle!

Pay attention to the subject line

Craft a subject line that makes your intentions clear at a glance. It will be easier to stand out in the potential sea of inquiries a good influencer probably gets. Mention the word “collaboration”, as well as the name of your brand.

Put some thought into your message

Successful inquiries are clear and professional while also seeming enthusiastic. Be friendly, but get to the point right away. Here are some examples of potential messages that work:

• “Wonderful to meet you! We stumbled across you on <platform> and thought your content would be a great fit for us.”
• “Hi, <influencer’s name>! We follow you on <platform> and want to offer you an opportunity.”
• “Hello, I hope you’re well. I manage influencer partnerships for <brand name>, and your content caught my eye.”

Be sure to share compensation details in your message to help pique interest and manage expectations. Make it clear you’re offering something, not asking for a freebie, to maximize your chances of getting a response.

Wrap Up

Now you know some main Influencer Marketing statistics that prove the power of this strategy, and you know how to hire good influencers for your campaigns.

Keep in mind that Influencer Marketing has already been consolidated in marketing strategies worldwide. But this market is constantly evolving, with new strategies, channels, and profiles entering the scene regularly.

So, always keep an eye on the data and influencer marketing statistics to follow the evolution of this trend.