More and more today, blogs are serving as valuable marketing tools.

With the dual purpose of reaching your audience and alerting search engine algorithms to your presence, they’ve become essential.

Yet, if your marketing team is already so busy with everything from planning to promoting, it may be difficult to factor in time for writing a 1,500-2,000 blog post several times a week or month.

Writing is a distinctive skill, requiring focus and the ability to create compelling, optimized posts to engage with your particular readers. Without these, it’s doubtful your blog is being effective.

Getting rid of or discontinuing your blog is not an option, however, so what can you do?

It may be time to seriously consider ways to outsource blog writing in a way you can trust and that will benefit your brand.

Such outsourcing can become part of your overall blog management, still leaving you in control yet relying on others with the skills to better the value of your content.

Fortunately, today you have several options available when it comes to outsourcing your blog writing tasks. Keep reading to know more!

What Should You Consider When Outsourcing Blog Writing?

While you may be hesitant to outsource blog writing because you need it to match with your brand’s voice and purpose, you shouldn’t discount it altogether.

To help you get started, here are the things you should consider when outsourcing blog writing.

Determine Your Blog Needs

Start by understanding what your blog needs are each month. 

From there, determine whether you are looking to outsource part or all of the responsibility for the writing of those posts.

Do you just need short-term help, or will you consider an ongoing relationship with one or more writers?

Delay outsourcing until you have a blogging strategy or editorial calendar in place.

Avoid Focusing on Price Alone

The reason you’re considering outsourcing is so your content is more relevant and valuable to readers. You also want it to get noticed by search engines.

Quality writing, then, not price, is where your focus needs to be.

Various options are available today in every price range. You can pay by the hour, by the project, or choose a package deal.

The cheaper prices for writers may indicate less experience and qualifications, so look for more than price alone.

It’s easy to get caught up comparing dollar signs, especially when budgets are tight, but you usually get what you pay for. It’s honestly rare to find a super-cheap writer who turns out consistently high-quality, on-brand copy (though, if you do find them, maybe hang on and treat them well). Don’t let a race to the bottom on costs leave you cleaning up lackluster posts or, worse, apologizing for something off-tone. Instead, try shifting your mindset: good writing is an investment in your brand’s reputation, not just an expense. Besides, search engines are a lot smarter in 2025—thin, generic content barely registers anymore.

Determine How You Will Educate Your Blog Writers

Once you select your outsource method, you will need to educate the blog writers about your brand, including goals, purpose, and brand voice.

Start early by setting expectations, including the type of content you expect.

The more information and direction you provide, the better your chances of receiving what you need from the writer.

For this, your blogging strategy, brand guidelines, and topic list will be essential.

Identify Preferences for Outsourcing Your Blog Writing

Options to find outsourced blog writers are more numerous today. 

You can work directly with an individual freelance writer or partner with an agency or content platform for access to several diverse writers with general and specialized skills.

Decide which type of source you prefer. For example, you may want to work directly with a writer or prefer establishing an account on a reputable content platform for access to several good writers.

5 Blog Writing Outsourcing Options

You have a variety of options when it comes to outsourcing your blog writing, including the following five.

1. Agencies

Various agencies today offer writing services. These include ones specializing in digital marketing or public relations. 

Several of them also limit their focus to one type of client, such as law offices or dental practices.

The writing services are usually just one part of the business, however, and they usually offer other related services such as SEO optimization, promotion, or advertising.

Agencies work through contracts, so you may be able to negotiate rates, payment options, and terms and conditions.

Your agency can offer SEO services using the advanced tools at WriterAccess.

2. Content Writing Platforms

Online content writing platforms include a diverse group of writers usually at different skill levels.

These platforms, like WriterAccess, focus on the skill of writing for various purposes, such as blog posts, web pages, white papers, product descriptions, and so forth. 

They may also offer professional editing or graphic design services as well.

You set up an account and choose your level of usage, such as selecting a monthly package.

Management is your first line of communication on the platform, followed by direct communication with the individual writer or writers.

Sometimes, platforms can feel a bit impersonal—like picking dinner from a menu without knowing what’ll actually show up on your plate. To make it work, invest time testing a few writers until you discover someone you connect with. Communication matters as much as the writing skills themselves; clear, honest feedback will help you both. The best results usually pop up when you think of it as a collaboration, not just a transaction in your dashboard. And if you’re not impressed after a handful of assignments? Move along—there are plenty of good writers who truly ‘get’ your space.

3. Gig-Based Sites

Gig-based sites, such as Fiverr and Upwork, provide you with access to writers with different expertise, skills, and experience.

These sites can be slightly different in how they function.

On Upwork, you will post a blog writing job, and interested writers on the site will respond to you with a bid for their services. You review these and select.

Fiverr, on the other hand, allows the writers to post the different types of services they provide. You, as a potential customer, will peruse these postings to find one that matches your needs.

Success can be hit or miss on these gig-based sites. Writers may be highly-skilled, just starting out, or switching from another career to full-time writing and looking to gain experience. Rates also tend to be lower on these sites.

4. Independent Freelance Writer

An independent freelance writer already has experience and is considered a self-employed contractor offering writing services directly to clients.

These writers build their businesses around their writing skills and experience and often rely on their professional reputation to win clients.

Common characteristics of independent freelance writers include:

• Ability to deliver various content types or specialize in one or more, such as blog posts, white papers, emails, or case studies.
• Can work across many industries or only concentrate on limited niches such as medical or legal.
• Maintain their own promotional website, which includes a bio, rates, reviews, contact information, and writing samples for potential clients to find.

These freelancers are highly motivated, not just to write but to meet the needs of your brand.

As for rates, independent freelancers know they can add value and are willing to charge higher prices.

5. Seek Writer Pitches Online

You can also go out and seek writer pitches on your own. A few ways to accomplish this include:

• Promote your need for blog writers on your social media feed.
• Post on job boards, such as LinkedIn’s Jobs Feature.
• Mention your search for a blog writer in online groups.

You may specify that you are seeking guest posts, a particular type of writer, or a specialized background. 

This approach puts it in the writer’s court to reach out to you and pitch themselves as the right one for the job.

However, you never have to limit yourself to just one of these options. 

If you find value in combining them, such as using a content writing platform along with hiring a least one independent freelance writer, then go for it. Your blog and your brand will benefit.

You may also be interested in these articles:

• Soft and Hard Skills to Consider When Hiring a Content Writer
• Tips to Correctly Outsource SEO for Your Brand Goals
• How to Delegate Marketing Tasks: Everything Smart Leaders Need to Know

Wrap Up

When it comes to the outsourcing of your blog writing, a lot is involved. 

Making it as easy and efficient as possible will depend on what you need, how soon you need it, and how much you’re willing to pay. 

Today there are options available that can help achieve your goals, including working with agencies, content platforms, gig-based services, and independent freelancers.

By outsourcing your blog writing, you can save time and resources, gain expertise, and even increase conversions.