Keeping up with the latest marketing trends is essential today. Yet, what really matters is how your target audience reacts to what you offer.

With tons of content already out there, you’ll need to stand out and get their attention in an entirely new way.

One way to accomplish that is with interactive newsletters.

These exciting marketing phenoms can engage your customers, create personalized experiences they’ll remember, and boost conversion rates. They are a way for customers to communicate directly with your brand.

This doesn’t mean you have to reinvent the wheel every month, by the way. Even subtle interactive elements—like emojis users can click to share how they’re feeling, or the occasional poll—can spark a little back-and-forth. Sometimes, that’s all it takes to break the monotony and nudge folks to actually participate, not just skim and delete.

So, what is the secret to creating a successful interactive newsletter?

You’ll need to go beyond providing hyperlinks and CTA buttons, and include enticing interactive content to attract attention.

In 2025, readers are generally impatient—let’s not sugarcoat it—so integrating quizzes or sliders they can use right in their inbox tends to keep bounce rates lower. People want to feel seen and heard, and the little moments where your brand lets them steer the interaction send exactly that message. You don’t have to go wild with the tech; it’s more about the invitation to engage than piling on flash.

By inviting such interaction, you can do away with one-way experiences for your customer and instead pave a two-way street that builds loyalty.

When you’re ready to make your mark with compelling interactive newsletters, here’s what you need to know to get started.