Discover 20 Creative Marketing Ideas that Can Inspire Your Brand

Carolina

While digital marketing might have once been a new idea, it’s not commonplace in most businesses.

With so much more competition in the digital world, it can be hard to come up with some of the strategies you need for success.

Thinking creatively is one of the best ways to come up with new ideas that will delight your audiences.

Creative marketing ideas can help raise awareness in your brand, build interest among your customers, and promote new ideas, products, and promotions.

They also attract the attention of the general public, which is great for small businesses or businesses that are just starting out.

This article will give you 20 creative marketing ideas that can help you reach even better results.

8. Commission Some Art

Creative marketing ideas can go beyond the digital world and improve your community.

Commissioning art like a local mural can not only help you spread the word about your business but help to beautify your community as well.

It also supports local artists and can attract passersby.

You can also commission digital art that can be displayed on your website or on your products.

Having design competitions can help bring in more interest in your brand and encourage participation from loyal customers who want to be a bigger part of the brand.

9. Add Emojis and Memes to Your Content

Far too often, marketing is formalized and not fun.

While this works for certain audiences, if your target markets include younger buyers or if your products themselves are more fun than formal, adding emojis, gifts, and memes to your content can help to boost awareness and delight your audiences.

When you incorporate fun elements into your marketing content, it can help you develop a more well-rounded brand voice and a brand personality that stands out.

This type of messaging can be applied to your blogs, emails, social media posts, and other forms of marketing content.

10. Play Around with Short Videos

Social media platforms are becoming more and more focused on videos than written content.

Apps like TikTok and Snapchat only feature video content, and Instagram and Facebook are also focusing their efforts on video over text and images.

While long, produced videos can take a significant amount of time to create and edit, short videos can be created in minutes.

A short video can be about anything, like a product demo, service explanation, behind-the-scenes tour, or just for fun.

Sharing these across your social platforms helps keep you relevant and encourages more engagement with your brand.

11. Develop a Welcoming Workflow for New Customers

Getting a new customer is a big deal. However, there isn’t often much work put into greeting these new customers and welcoming them to your brand beyond a standard email.

Creating a strategy around welcoming new customers can build a sense of enjoyment and excitement about buying from a brand.

Strategize about different ways you can welcome a new customer.

Think about things like graphics on your eCommerce site, limited-time discounts, invites to loyalty programs, or personalized messages.

12. Join in on Trending Topics

It’s always fun to join in on a trending topic on social media.

Throwing out a branded image related to a new trend or a viral sensation can help you join in on a trending conversation.

This allows you to get your content in front of new audiences who are tuning in to the trend.

However, you never want to join in a trend too late. Keeping an eye on what’s trending and having your team ready to quickly create content can help you avoid coming in too late to enjoy the trending topic.

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13. Out-of-the-Box Marketing Ideas

The days when clever, creative marketing ideas weren’t necessarily something everyone was embracing are over. Competition is fierce these days, so your marketing strategies need to be, as well. Here are a few out-of-the-box marketing ideas to help you stand out from the rest of the crowd in a way that gets your brand noticed.

At some point, you might hit a wall with traditional strategies and wonder what’s left in your creative toolkit. That’s actually not a bad place to be. Sometimes the best breakthroughs come right after a patch of frustration—so if things seem stale, it could be the start of something better. Try throwing a wild idea on the whiteboard, even if it sounds a little weird on first pass. Worst case, it sparks a conversation that leads you somewhere new.

Not every idea you try will blow up—in fact, most won’t. But even so, people notice when you’re experimenting, and that can make your brand look refreshingly human. There’s this almost contagious energy that comes from showing you’re not afraid to step outside the safe zone. A recent campaign from a small bakery near my place played with this by sending out mystery pastry boxes and livestreaming people’s reactions. It was a little chaotic, but it worked: people talked, posted, and just seemed to have more fun with the brand. Doesn’t always have to be polished—sometimes a slightly messy approach gets you a lot of goodwill.

14. Leverage a TikTok trend

With over 1 billion active users to its credit, it’s safe to say that TikTok is officially a social media force to be reckoned with. It’s also the type of platform where viral trends are par for the course.

Stay in the know as to the latest TikTok trends, and look for ways to get your brand involved. Tailor your efforts to match your unique brand voice, as well.

15. Create irresistible playlists

Smart brands are masters at finding out where their target audiences spend the most time and actively meeting them where they live. Yes, this means establishing a presence on key social media marketing platforms, but it’s easy to take things a few steps further.

One option is to create custom playlists on streaming platforms like Spotify or Apple Music to help raise brand awareness while becoming a larger part of your customers’ everyday lives. Match the music you choose to your brand values, update it regularly, and watch your reputation grow.

16. Join the conversation on Quora or Reddit

At this point, nearly every brand marketer uses major social media platforms like Facebook, Instagram, and Twitter to connect with potential audiences. But far too many forget all about message board-like platforms like Quora or Reddit.

Sites like these are terrific for building authority by answering industry-specific questions your audience may have. You can also jump into relevant conversations on timely topics, as well as incorporate links from your website into your efforts.

17. Creative Marketing Ideas for Small Businesses

Competition is fierce any way you look at it when it comes to marketing these days, but it can be especially difficult for small businesses to stand out and build a clientele. That’s because they’re not just competing with other small businesses. They also have to go toe to toe with huge corporate names. Creative marketing ideas like the following can help.

18. Launch a contest on social media

One of the biggest advantages a small business might have over a bigger company is the type of personal touch modern consumers really respond to. Social media is the perfect tool for leveraging that, as it can really help humanize businesses, facilitate meaningful connections with customers, and encourage brand loyalty.

Consider launching a social media contest, competition, or another special event to get people involved. Set rules that encourage sharing, tagging, following, or sharing to help your campaign spread.

19. Participate in local events

If you’re the owner of a traditional brick-and-mortar business in search of great urban marketing ideas, then embracing ways to connect with your local community is a must. Local events offer incredible opportunities to do this while also encouraging more people to check out your online campaigns.

Check with your local city council for a list of options in your town and surrounding areas. (You can also host your own event if you like.) Examples like Sunday merchant markets, local networking events, and festivals are all terrific picks.

20. Join forces with other small businesses

Smaller businesses are often stronger together when it comes to leveraging the most creative marketing ideas, so definitely consider partnering with some in your industry (or a related one).

Put your heads together, and co-create campaigns that let you take advantage of each other’s audiences. You can treat each other to social media shout-outs, co-host a webinar together, split fees associated with pop-up shops, and so much more. Be creative!

With so much competition in the digital marketing space, it can be hard to stand out.

Coming up with creative marketing ideas can help to build more awareness in your brand and bring in new audiences.

One of the pillars of digital marketing is content marketing. However, it can be done wrong, with pages full of pop-ups and unreadable text.