You’ve done it: you create a great piece of content that’s nicely written, well researched, optimized for SEO, and delivers a high level of value to your audiences.
Now you just need to finalize your content marketing strategy and get it in the hands of your audiences and key target markets. Doing this, however, is easier said than done.
Distributing your content is an important part of expanding your brand and getting more traffic coming to your website.
When your own blog isn’t cutting it and you need to find more areas of exposure, try out these free content distribution platforms.
These resources will help your content get in front of more audiences and bring more attention to your brand. Check them out!
6. Missinglettr
If you struggle with promoting your content on social media, then Missinglettr might be the free content distribution platform for you.
It allows you to plan and schedule social media posts while also curating new content that appeals to the interests of your followers.
It will also pull posts from your website and blog and seamlessly promote your content for you with fun videos, animations, and GIFs.
7. SocialBee
SocialBee is another great tool for those who want or need help with distributing content across social media.
SocialBee allows you to use categories of similar topics or ideas that you can then bulk edit or post, which helps you keep everything organized and on schedule.
You can even customize your settings and requirements for each social media platform so that you adhere to best practices at all times.
Sometimes it feels like half the struggle is just staying visible among the constant digital noise, honestly. SocialBee’s whole approach to categorizing content seems trivial until you’ve lost twenty minutes hunting for an old post to reshare, then, suddenly, it makes much more sense. A little extra structure saves a lot of headaches—and it’s oddly satisfying to see everything color-coded and mapped out.
Sticking to a routine for social distribution might sound boring, but it gets results. There’s actually a sort of rhythm that forms when you see categories lined up over weeks and months—it’s like organizing a playlist for your brand’s message. It also lets you experiment and spot trends in engagement that’d be invisible if you just posted at random. When something actually pops off, you can trace it back and repeat the formula, which isn’t the worst feedback loop to be stuck in.
There’s this misconception that using more platforms adds complexity, but it’s honestly the opposite if you’ve set up a system that suits how your team works. Whether you’re a solo act or juggling a few collaborators, grouping content by theme or campaign streamlines planning and leaves less room for the last-minute scramble. Plus, most of these platforms save analytics automatically, so you can look back, facepalm at what flopped, and double down on surprises that landed well.
One thing to keep in mind (and nobody really mentions this upfront) is that audience preferences change. What worked last summer might totally flop in the current cycle, and being able to shift gears quickly is weirdly empowering. Sometimes the categories you start with end up evolving, or even becoming totally irrelevant—you just have to roll with it and NOT get too precious about your original content calendar.
8. Quuu Promote
Quuu Promote is one of the most popular free content distribution platforms.
It uses your RSS feed to constantly find new content that you publish on your website and then shares that content across different distribution channels like LinkedIn or Facebook.
It will also only promote content to real people who have subscribed to different categories of interest that your content fits into.
From there, people can share your content on their channels and increase brand awareness.
9. Spitche
Spitche allows you to tap into the potential of your current customers and audiences.
It’s a type of customer loyalty platform that will allow you to create rewards for your customers when they help to distribute your content and bring more traffic to your website or social channels.
With the help of Spitche, you can build out a dedicated content distribution network that is committed to your brand, products, and services.
10. Agorapulse
Agorapulse is a social media planning tool that helps generate conversions and traffic for your website.
It monitors the activity on your social channels and then uses that information to optimize the content and performance of your social media accounts.
It will recommend things like the best time to post based on the activity in your account, making it easier to find your audiences when it comes time to promote new content.
11. StoryChief
If you are looking for a great all-in-one content distribution tool, then StoryChief might be the best option for your brand.
StoryChief allows you to create and launch content across many different platforms, including social media, news articles, blogs, and more.
Once you have content created, StoryChief will automatically promote and post your content to any linked platforms like your website or social networks.
It even offers SEO tools to help you make sure your content is optimized for search engines.
12. ConvertKit
Email marketing remains a great way to distribute content that is inexpensive and drives high conversions.
ConvertKit helps you utilize email marketing to the fullest. You can create assets like landing pages and sign-up forms quickly and then integrate those links into your emails.
It’s a great option for those who aren’t familiar with how to code but still want to create great email value for customers.
13. Medium
If you just want a straightforward content-sharing platform, then Medium might be the best option for your needs.
Medium has a large audience of over 60 million monthly readers and an extensive list of categories and topics that you can tag your content with.
It even provides helpful reader statistics so you can understand how well your content is performing and give you an idea of where you can improve.
14. Zest
If you are a marketing agency or have an interest in sharing or reading articles about marketing, then Zest is a great free content distribution platform.
Zest will provide readers with a carefully curated list of different marketing content topics, which can be great for your brand.
And it’s easy for users to install, as it is a simple Google Chrome extension that connects to a user’s LinkedIn account.
15. Slideshare
Speaking of LinkedIn, Slideshare is a free content distribution platform that is powered by LinkedIn.
As the name might suggest, it uses a slideshow format that allows brands and businesses to share decks, presentations, infographics, documents, and more.
This can make content easier for audiences to digest and allows you to harness your professional LinkedIn network.
You can even create your slideshow on the platform and then share it on other channels.
16. Scoop.it
Scoop.it lets users create their own online magazines that feature content from topics that they have a preferred interest in.
Users can add a wide variety of content like news articles, videos, images, and blog posts onto a board, then share that with their followers.
You can engage with popular curators and encourage them to add your content to their online magazine and then distribute it to their audiences.
You may also be interested in these articles:
- 7 Ways to Use Interactive Content in Different Marketing Strategies
- Content Marketing Challenges and How to Resolve Them Fast
- 12 Tips for Content Optimization That Helps Your Brand SEO
There’s nothing worse than great content that goes unread.
If you find yourself struggling with channels of content distribution, then consider these free content distribution platforms.
You can get your content in front of important audiences and get more traffic coming back to your website without needing to spend a fortune on paid ads and content promotion sites.
Distributing your content is an important part of content marketing, but another important factor is making sure your content has enough backlinks.
