When you work as a freelancer, your website needs to create the best first impression for potential clients. 

And when you’re trusting a platform to build your business on, it’s hard to do better than WordPress.

It’s been around for many years, which means there’s great support and regular updates with new features.

WordPress also includes regular patches and tweaks to keep your site safe from hackers. It’s a highly stable platform that you can rely on.

And with so many top-quality free WordPress themes for freelancers, you really can’t go wrong.

Keep reading to know more!

2. Divi Theme

Divi can take a little getting used to, but once you do, it is a powerful theme. You can customize it any way you like and create a completely unique freelancer site.

It comes with a range of different layouts that you can use as they are or alter to suit you. The drag-and-drop builder makes it easy to change things around and create your site how you want it.

In addition to the layouts, Divi also includes modules and elements that you can use in your designs.

Divi also has pre-built layouts to get you started if you’re not an advanced user. 

They also have a handy web freelancer landing page that’s perfect if you want to keep it simple. Though simple doesn’t mean lacking in features. The landing page includes portfolios, service page, case studies, and more.

If you’re a visual creator, you can have a lot of fun with Divi and create some amazing designs. You can also bulk edit, which is handy if you have a lot of repeating pages or elements.

3. Oshine

For visual freelancers, such as photographers, artists, and wedding planners, Oshine offers a focus on images. If you rely on being able to show off quality photographs of your work, this could be the theme for you.

Again, there are multiple layouts available, including beautiful portfolio layouts to choose from. 

With this theme, you should be able to customize it and create something unique that reflects your business.

This is also a general theme, so it could be suitable for your business, even if what you offer isn’t quite as visual. Whatever you do, you should be able to make it your own.

There’s a visual page builder, hundreds of pre-built pages to look at, and, from their site, “infinite layout possibilities.”

You can pay for the pro version and it shouldn’t break the bank, but you can do a lot with the free version.

4. Kalium

Kalium has lovely, clean lines and a professional feel that’s perfect for freelancers that need to create the right impression. 

Perfect for business consultants, SEO professionals, life coaches, and anyone else that wants to look like the expert in the room.

Artists and other visual creators may also like this minimal theme as they can then place the focus on their work.

There are twenty-five pre-made templates if you don’t want to do too much work yourself. There are also excellent portfolio options.

With great site speed, and a range of layouts, you can create a great freelancer site with this one. It also integrates with WooCommerce if you want to add on a store.

One thing to keep in mind, though, is that with all these themes offering so many layouts and tools, it’s easy to find yourself fiddling endlessly with settings. I’m not saying that’s a bad thing—sometimes the tinkering is half the fun—but it’s worth asking yourself how much customization you really want to take on. Some folks spend hours swapping fonts and rewriting headings, only to realize that good content and clean navigation do a lot more heavy lifting than animated sliders ever will.

Of course, the real kicker is how these themes actually function out in the wild. Sometimes, what seems lively and dynamic on a demo site turns out to be sluggish or cluttered with unnecessary features once your own content is in play. It’s worth launching a test version and clicking around as a client would—see if anything feels awkward or gets in the way of the actual message you want to send.

It’s a funny thing, but every freelancer I know eventually gets a form of “theme fatigue.” You start off eager to explore every new header option or background pattern, but after a few late nights troubleshooting weird plugin conflicts, you end up craving something low-maintenance. The best setups tend to be the ones where updates don’t break things and clients can get what they need without muddling through a ton of pop-ups or animations. Just a quiet thought from someone who’s been there.

And if you’re brand new to WordPress, don’t let the sheer number of options paralyze you. Start simple and see what actually makes your workflow easier. Themes like Kalium and Oshine look best when you let your actual work shine, not when you bury your services under eight plugins and a rainbow of widgets. Sometimes, a straightforward layout actually builds more trust with clients—they see your work first instead of a parade of effects.

5. SEOWP

If you run a marketing agency or offer SEO or similar services, SEOWP was almost tailor-made for you. 

They describe themselves as the “Digital Agency Toolkit.” They even include three pre-made form designs for a design agency, a digital ad agency, and an SEO agency.

There are pre-loaded images, a Master Slider, a Google Ranking Tracker, social sharing, and more features that will show off your agency.

You can provide estimates with the estimation form, take payments online, and even have your copy translated into multiple languages. 

The theme also offers a booking calendar, discount coupons, PDF file generator, and 32 page designs ready to go.

6. Vogi

If your store is an important part of your business, then Vogi is a great choice for your theme. This is a WooCommerce theme that allows you to build beautiful online stores.

It’s fast and mobile-responsive, and your site will look great on any device. You can show off your products in list view, grid view, or category view to help your buyers find what they want.

There are six pre-made home pages, and you can customize your site until it fits your branding and has the right look. There’s a visual composer and a slider plugin, with various layouts.

And you can still include information about your freelance services. This really is a great combination site that allows you to easily start selling online.

7. OceanWP

OceanWP is a highly customizable theme that’s suitable for any freelance business. It includes a variety (over 220) of ready-made demo sites that you can use to get you started.

It’s also fast and responsive, with great customer support and documentation to help you. There is also access to millions of illustrations, icons, and images to make your site unique.

According to their copy, it’s beginner-friendly and quickly customizable too, so if you’re a beginner, this could be the theme for you. 

You don’t need to use coding and you can quickly get started and have your website online.

You may also be interested in these articles:

• How to Build an Effective Freelance Resume
• 9 of the Best Freelance Websites for Jobs
• Are You a Freelance Writer with Impostor Syndrome? Here’s What You Can Do

There are so many amazing WordPress themes, both free and paid, that you should be able to find the perfect one for your freelancer business.

Our selection of free WordPress themes for freelancers should give you a head start.

And if you’re anything like us, you love browsing great tools to help your business along. It’s even better when they’re free.