Great content serves as a guiding light as your customers move through the buyer’s journey. With each piece of content, you can identify their pain points, present actionable solutions, and ease their concerns.
As a result, your brand gets recognized as a leader in the industry, gaining you leads and boosting your sales. Better yet, you earn the loyalty of customers who know they can always look to your brand for trustworthy info.
To make the biggest impact, you need to learn how to be an effective content marketing producer – and we’re here to help.
How to Create a Winning Content Marketing Plan
Although you can create your content piece by piece without any clear plan, it’s a good idea to have a strategy guiding your efforts.
Building a winning strategy is easy, too, as long as you follow these nine steps to creating a content marketing plan. This includes:
- Researching your audience
- Analysing your competitors
- Researching relevant keywords
- Setting goals
- Exploring different types of content
- Discovering new distribution channels
- Creating a content calendar
- Delegating content
- Drawing up a publication schedule
Your content marketing plan will help you seamlessly move through the creation, optimization, and distribution of all your content.
That’s the surface of it, anyway. Honestly, a lot of companies trip up with step one—audience research. I’ve seen teams assume they know their readers but then churn out material nobody clicks on (besides their own staff, maybe their moms). Take the extra day to figure out what your audience is genuinely searching for, not just what you wish they wanted. With that, your plan will actually have a fighting chance of working.
You can then monitor its performance and adjust your approach until you’re satisfied with the results.
Must-Have Content Marketing Tools
Through every stage of the content production process, you can benefit from having the top tools on your side, such as:
Content Planning
Idea Generation
Keyword Optimization
Word Processing
But don’t get so distracted by fancy platforms that you forget the human side. Sure, analytics suites and editorial tools look flashy in a demo, but the actual magic happens when someone sits down and crafts something people care about. Tools might smooth out your workflow or catch a few typos before they escape into the wild, but it’s your ideas and insights that stick with the reader. Sometimes the simplest spreadsheet or sticky note can outperform the most sophisticated software if you know your process inside out.
Proofreading
Distribution
Ready to Start Achieving Your Content Marketing Goals?
Now that you know how to be an effective content marketing producer, it’s time to get started on this journey.
Begin by checking your content maturity to see where to focus your efforts and how to level up your content marketing program.
From there, you can build your perfect content marketing plan. Then, start creating great content one piece at a time.
As you get into the groove of creating content, you’ll undoubtedly build a loyal audience and drive leads your way.
Your efforts can help boost sales with new and existing customers plus give your brand serious staying power.
