Have you ever read an article on a company’s website or watched a video on their blog that had you thinking about it later and perhaps even revisiting their site later to see what else they may have posted? 

Have you participated in a company’s interactive content or learned a new skill from reading or watching its content? 

That’s just some of what good content marketing can do.

By creating brand awareness and engaging users, good content marketing can transform your business and bottom line. It can take a blog, website, and social media posts and create a cohesive and effective marketing campaign that will position your business as an authority in your industry. When readers perceive you as an expert, they will turn to your business when they need the product or service you sell.

It’s kind of wild how certain pieces just stick in your mind. I remember stumbling onto a baking blog last year, and I swear, I can still recall their “lemon olive oil cake” recipe by heart. The thing was, it wasn’t even the recipe itself—it was the story around it: a small note about the writer’s grandmother and some clumsy kitchen mishaps. That’s the sort of emotional hook good content quietly slips in; it feels relatable, like a conversation rather than a sale.

And here’s something people forget: content marketing isn’t only about the polished stuff. Sometimes the most effective touch is a quickly written tip shared on a whim, or a behind-the-scenes video that looks like it was shot in one take (it probably was). There’s a strange power in that kind of honesty—no fancy production, just a person and an idea, and it resonates. Audiences sense the genuine effort, and in 2025, with everyone fighting for attention online, that authenticity is pretty much everything.