Whether you run a small apple farm or a large financial office, a well-planned SEO strategy can help your website rank high on search results pages. 

Ranking high within search engine pages will give your company or brand more visibility online.

And while higher visibility usually leads to more organic traffic, that is only one piece of SEO strategy. 

One thing folks often overlook is how search engines seem to switch up their rules just when you think you’ve figured them out. When Google rolls out an update—like it does with almost alarming frequency—what worked last month can suddenly drop you down the rankings. So it’s not a static thing; SEO sort of demands you check in on your results, tweak things, and be okay with a little trial and error along the way.

However, measuring and tracking your SEO can give you the big picture.

Some people get obsessed with the granular stuff, checking page stats every day, but honestly, it’s the trends over time that matter more. If your numbers dip for a week, it doesn’t necessarily mean your whole strategy’s broken. Look at three or six months instead—you’ll get a better sense of whether you’re actually making progress or just chasing shadows. That’s really where tracking comes in handy, catching bigger shifts you’d totally miss otherwise.