With a solid SEO strategy, including technical SEO, your brand has a better chance of gaining more visibility and ranking higher on the SERPs than your competitors. 

Technical SEO is just as crucial for your ranking on SERPs as traditional content-based SEO, whether you’re a small independent bookstore or a large company.

If you’ve ever run a site audit and felt lost staring at phrases like “crawl budget,” “schema markup,” or “mobile-first indexing,” you’re not alone—there’s a bit of a learning curve there, and honestly, those technical fixes can sometimes feel more intimidating than writing content ever did. The key, though, is to see technical SEO like tuning up a car: it’s not about adding new features, but making sure the whole machine runs smoothly. Most people only notice when something’s broken, but quietly, technical SEO is what lets your site even show up to play.

Many brands overlook things like optimizing site speed, fixing broken links, or securing their pages with HTTPS, thinking those are just minor details. They’re not. Google’s algorithms in 2025 are wired to reward clean, accessible, fast-loading sites, and users—the real people you’re courting—have less patience than ever for glitches or delays. So, the invisible stuff behind the scenes? That’s what can make or break your chances of even reaching an audience, before your words have a shot at persuading anyone.

This guide will help you understand the technical SEO basics and the different ways to implement it.