The pages that land prime rankings on search engine results pages (SERPs) are produced by marketers who understand that great content is a vital part of SEO in and of itself.
Join us for a closer look at SEO essentials and why solid content is so important.
For example, a single company’s campaign might include content like:
- Blog posts
- Product copy
- FAQs
- Videos
- Images
- Testimonials
- Social Media posts
- Newsletter sign-ups
- Case studies
- Interactive quizzes
These are just a few of the many commonly used types of digital content, but you get the picture. A well-rounded approach to SEO can not only ensure that your brand tops more SERPs, but it can also help direct specific users to where you want them to go.
If a customer is in the awareness stage, then the right keyword combo might present them with your SEM link or paid ad. Having your blog post pop in response to a lead’s question is a great way to boost trust and authority in the consideration stage.
If a potential customer is hovering on the edge of conversion, SEO can also help ensure that they quickly and easily find the answers to any questions they may have.
It’s usually tempting to focus just on driving traffic, but the user experience after the click matters just as much. If someone lands on your site and the content is stale, confusing, or basically reads like it was written by a robot on autopilot, they’re bouncing fast—maybe straight to the competition. Google gets wise to that kind of behavior pretty quickly; engagement metrics can quietly nudge your ranking up or down.
And let’s not ignore the brands that actually know their audience inside out. They’re the ones dropping timely references, using language their readers instantly recognize, sometimes even taking a stand on something relevant. That subtle layer of connection—call it “realness,” maybe—tends to spark shares and backlinks that are way more valuable than any keyword crammed four extra times into a sentence. In 2025, search engines are even better at sniffing out weak content, and users are way less forgiving of it, too.
In essence, SEO helps ensure your target audience can find you – great content is what will make them glad they did.
Is more content better for SEO?
One common piece of SEO lore claims that longer content tends to rank higher in SERPs. But is this rumor based on fact?
Kind of. But not for the reasons you may think.
While there is evidence to back the case for long-form vs short-form content, it’s important to realize that word count is not necessarily the driving factor. The truth is that Google doesn’t necessarily care how long your content is, which is why excessive fluff is not a solid SEO strategy.
The real reason that longer content tends to rank better is that it has more room to incorporate SEO components that search engines do care about. These include things like:
- The natural, relevant use of target keywords
- Authoritative, comprehensive answers to user queries
- A better chance of attaining reputable backlinks
Remember – what is the goal of content? To offer the best possible answer to a user’s question or problem.
Before you unleash content of any length into the world, make sure that you ask yourself whether or not it provides as much value to your readers as possible. Whether it’s 500 words or 2,000, great content should provide your readers with unique, accurate information in a user-friendly way.
Wrap-Up: Boost Your SEO With Content From Top Writers
As you can see, content and SEO are the Batman and Robin of digital marketing. When used to correctly complement each other, these two tools make for a dynamic duo indeed.
While shortcuts like keyword stuffing and fluff may do your campaign no favors, there is a way to streamline your success.
