Who do you hire? Where do you find them? What should you look for? Fortunately, we have the answers!
Here you can discover how to hire a content writer, what qualities you should be looking for, and where to find the right person. After all, you don’t want just anyone who can put some words together.
You want a writer who can help you scale your content production, and meet your specific needs and goals.
Choosing that person doesn’t have to take a long time. When done right, it’s fast and easy to get a great writer who provides what you’re looking for. Here’s how to do it.
2. Consider the writer’s education and experience
Inexperienced writers, or those without high levels of education, can produce great content.
If you need someone with a lot of technical experience, though, or an advanced degree, you’ll want to seek out the right person more carefully.
3. Look at the flexibility demonstrated in past writing
A writer who can produce quality content in multiple areas is very valuable. For example, you may want to choose someone who can produce blog content, emails, landing pages, and more.
Right now, your company might not need all of those areas of content. You could need them in the future, though, and you’ll already have a writer you can trust to produce them.
One thing people often overlook is the importance of a writer’s ability to quickly understand new topics. It’s not just about being a chameleon with tone or industry lingo—sometimes it comes down to how easily they can research and synthesize unfamiliar subjects. Maybe today you’re asking about B2B software, and next week it’s skincare serums or eco-friendly packaging. A solid content writer will get their bearings fast enough to sound like they’ve lived in the industry for years, not just days. If you can talk to their previous clients, or even ask for a test piece on an oddball topic, you’ll spot this skill (or lack thereof) in no time.
There’s also something to be said for a writer who can strike the right balance between following your brief and surprising you a little. Nobody wants to wade through generic filler—or worse, copy-paste jobs that just check the boxes without adding a fresh perspective. Ideally, you want someone who asks clarifying questions, makes suggestions, or sometimes pushes back gently. That means they’re thinking, not just producing words by the yard. If your short list of candidates includes someone who says, “Have you considered trying it like this?”—well, grab them before someone else does.
4. Consider your budget and the writer’s pay requirements
In a perfect world, you could hire any content writer to meet all your needs for a price you were happy with, and they would be happy, too.
It doesn’t always work that way, and some writers might not fit the budget you have. Fortunately, there are freelance writers to fit nearly any budget.
What Does a Content Writer Actually Do?
Content writers provide the content your business relies on to bring in customers. That can include blogs and landing pages, but may also encompass emails, social media, and even print media. You can take your business to the next level with digital content creation.
The right content, for the right audience, at the right time is a recipe for business success, and a content writer can be a huge part of it.
rock-convert-cta id=”92429″]
What is the Difference Between a Copywriter and a Content Writer?
Copywriters are all about selling your brand to customers. Content writers are more focused on instructing, informing, or educating readers. But don’t get too hung up on the terminology.
Copywriting includes great content, and you can hire a content writer who’s excellent at copywriting. At the end of the day, it’s about finding the best writer for the content or copy you need.
Where Can I Hire a Content Writer?
Hiring a content writer is easier than ever with WriterAccess. You don’t have to run ads looking for writers, conduct interviews, or worry about hiring a new employee.
