Writing legal content can be interesting and rewarding, and can help attorneys and others in the legal field get great content.
Here are 6 tips to help you create content captivating legal content
As long as attorneys continue to seek out clients, and clients look for legal professionals, there will always be a need for legal content.
Writers who have a background in law are often the ones selected for this writing niche.
What are the Three C’s of Legal Writing?
The three C’s of legal writing are counterarguments, concessions, and credibility.
Counterarguments would typically be made in the courtroom or during a legal settlement process. However, counterarguments can also be made through legal content, by showing potential clients why a particular attorney is the best one for the job.
Hiring a legal content writer who understands the three C’s can mean higher quality content that more accurately meets the needs of legal professionals.
By writing with the three C’s in mind, a legal content writer may also help attorneys appeal to potential clients.
What are the Main Legal Writing Skills?
The main legal writing skills include accuracy, clarity, attention to detail, and an ability to make complex topics easily understandable. It is not always easy for laypeople to understand the law, and a legal writer who can help them do that is a great asset to a law firm.
Legal content writing can take time, because breaking down legal concepts clearly and accurately isn’t always easy.
A good legal writer will work with an attorney to make sure what they’re producing for the law firm is an accurate representation of what the law actually says.
While it’s possible to teach these legal writing skills to other writers, choosing a writer who already has experience in this area can mean getting the right content faster. That can help keep your law firm moving forward.
Legal writing can sometimes get bogged down in jargon, which is a surefire way to lose your reader—unless your reader just happens to be a judge. Most people, though, want things explained in plain English, especially if they’re dealing with something stressful or unfamiliar like a lawsuit or a contract. The better writers know when to dispense with the fancy terminology and just say what they mean. In the end, that’s what makes the information stick (and might even get your article bookmarked, if you’re lucky).
Something else worth mentioning: context really matters in legal writing. A tax attorney’s blog has a completely different vibe than a criminal defense newsletter, and smart writers adapt their tone and examples. If you’re able to spot those tiny but important differences, you’re more likely to actually connect with clients, not just inform them. It’s the nuance, the little bits of personality and awareness, that can make your legal content feel trustworthy—even relatable. Not every piece needs to sound like a court brief.
What are the Top 6 Best Legal Writing Tips?
For an attorney looking to hire someone for legal content writing, understanding what they’re specifically searching for can help.
Additionally, the writer will have a clear picture from the beginning, so they know if they can provide what the client needs.
The top legal writing tips are:
1. Don’t write for keywords. Write for people instead.
2. Be aware of what makes great legal content.
3. Choose the right types of content for the audience.
4. Measure conversions to see if the writing is working.
5. Understand client personas, and write to their needs.
6. Promote the content where potential clients will find it.
With quality legal writing and the right promotion, attorneys can get a valuable boost.
Choosing the right person to assist with legal content writing is a big part of that, and an important place to start.
