This time last year, phrases like generative AI and AI SEO probably weren’t even in your vocabulary, let alone significant concerns. However, in just a few short months, AI technology has appeared across multiple industries and become available to nearly everyone, including small businesses.

But does AI have a place in your ongoing SEO strategy, and if so, how might it be used to help you achieve your marketing objectives? Here we’ll take a closer look at how modern businesses use AI to produce optimized content and meet SEO goals.

We’ll also cover how forward-thinking business owners and digital marketers can get ahead of the pack by balancing AI-powered tools with the unparalleled human touch offered by key platforms like WriterAccess.

Why Does the Use of AI in Content Marketing Not Replace Human Work?

With the world still marveling over ChatGPT as Google announces its answer to the world of advanced chatbots, many people are concerned about the AI paradox. They’re worried that advanced AI will soon make human workers obsolete, although this could never happen. Here’s why.

Empathy

Although AI programs can seem human-like in many ways, they lack genuine human empathy. A bot can draw from data and raw information when completing tasks but can’t draw from lived experiences and feelings like a human being can.

AI can’t empathize with another human being during a customer care interaction or infuse genuine emotion into its marketing content. Empathy, emotion, and the ability to make a human connection are critical to establishing trust and getting results with content marketing.

Cultural Sensitivity

You can teach an AI program to recognize specific terms, words, and stereotypes potentially offensive to people. However, its lack of empathy means AI will never truly understand cultural sensitivity and why it’s essential.

Digital-age connectivity means content potentially reaches people from all walks of life and from all over the world. Therefore, the ability to be inclusive and sensitive to everyone who might be consuming that content is a must. When brands fail at this, the consequences can be severe and long-lasting.

Creativity and Originality

AI SEO programs and chatbots can process and recall incredible amounts of data and information. But they’re limited because they need help to think creatively or develop original ideas.

Businesses will always need human beings to think outside the box, handle unforeseen situations, and be creative. AI is only capable of doing what it was programmed to do. This means it can only present solutions suggested by already absorbed data.

Conclusion

Ultimately, while AI is truly unique and an undeniable asset to modern businesses, there are significant limitations to what AI can do. Human experts and other workers are the keys to handling everything else. That means the way of the future involves both, and intelligent marketers will make decisions accordingly.

WriterAccess complements your growing AI SEO toolbox because it brings the best of both worlds to the table. It leverages cutting-edge AI technology to match companies with top content writers from an extensive network of experts for solutions you’ll love.