Nothing beats the personal touch a human writer adds to your content. That doesn’t mean AI doesn’t have a role to play in content planning and creation.

Artificial intelligence is changing the way businesses approach many things, including marketing. It can save you time and energy when planning your content, creating SEO strategies, doing keyword research, and even developing outlines.

Once you have all the pieces in place, a human writer can take over to develop a stylized piece of content targeted to your audience. The key is for you to know where AI can make a difference in your content creation and where it is not the best option. 

This article will discuss some of the best AI content creation tools on the market, what they do, and some features to consider. 

What Makes These the Best Tools for Content? 

The answer is ease of use, flexibility, and comprehensive features. There are some things you should keep in mind when shopping for AI-driven tools, such as:

• Writers – Ideally, you will use AI to help develop topics, do keyword research, and create briefs. At that point, you or a professional writer can take that information and develop content from it. 
• Customer Support – The human touch should go beyond just the writer. You want to see what type of customer service each platform offers. Is there an online messaging or support system? How about a phone number to call if you need to talk to someone or a chat option? 
• Features – Look for an all-in-one program so you don’t have to jump from place to place using different tools.  
• Pricing – Business tends to ebb and flow for most brands. Look for a scalable pricing structure. 

Here is a list of some AI tools for content creation that stand out on the market. 

#1 Content Wizard

At WriterAccess, arguably the best resource for writing talent, we understand that time is money. We want to make developing the bones of your content as easy as possible. 

The Content Wizard is your personal content marketing strategy assistant. We took the best AI has to offer and bundled it into one package. You can build your content brief from the bottom up with the Content Wizard.

The tool will help you with topic ideation, keyword research, and brief development. 

With the perfect brief ready, you can choose a writer to add the human side to your content. It is a winning combination. 

#2 Narrato

Narrato also offers AI-powered content planning and creation in one service. Their service includes various AI tools, including a writer, content planner, and workflow organization. 

It’s worth pointing out that platforms like Narrato seem to be evolving at lightning speed—or at least it feels that way in 2025. Most folks dipping their toes into AI-driven content tools underestimate just how much these systems can handle now, beyond simply drafting generic copy. For brands juggling loads of content or agencies managing multiple clients, the promise of one home for everything—workflow, briefs, calendars, communication—starts looking really attractive, and it cuts down on the usual app chaos. Still, you’ll want to poke around and see if the “all-in-one” reality actually fits with how your team works, because sometimes, too many features just get in the way.

Another subtle thing: these platforms can quietly shift the way your team interacts. You might notice that writers become more focused on shaping ideas instead of wrestling with spreadsheets or tracking edits across email threads. In a weird way, relying on AI for the grunt work sometimes frees up actual breathing room to focus on originality—assuming you don’t get lost fiddling with settings all day. At some point, the tech should fade into the background and let the creative parts breathe (which isn’t a given, but hey—something to aim for).

This subscription-based service includes a brief generator for keyword research, competitor links, and article guidelines.  

#3 Outranking

Outranking provides an AI-assisted content-writing workflow tool. This tool lets you plan SEO, including developing titles and meta descriptions. It also helps you design intent-based outlines and brand-personalized content briefs. 

With it, you can create information that backs up your topics. For instance, the tool will help you research and find data and evidence to use in your blog or article. It will even insert links for you based on relevance and PageRank. 

In addition, you can draw from an extensive template library for prompts and other tools to help generate topics faster. Once you have a piece ready, this tool will help tweak your SEO optimization and track your results. It will form new content opportunities based on the metrics of this one article. 

Outranking is a subscription-based service. You also pay an additional fee for each document. What it doesn’t offer is the human touch. No talent pool or writer is waiting to create content for you. 

#4 Concurred

Concurred offers several AI-driven services. The Content Recommendation Engine promises to let you maximize engagement and ROI by analyzing user behavior and data. Their AI engine can provide topic recommendations for targeted content with that information. 

This program uses advanced AI algorithms and real-time data analysis, and it integrates seamlessly with other content marketing tools. Pricing depends on the features you choose. 

#5 Surfer SEO

Surfer SEO is a tool that helps you optimize your content and increase organic traffic to your website. This program lets you plan your topic, optimize it, and write the content. 

Unlike other tools, Surfer SEO still respects the importance of the human touch in writing articles and blogs. It provides an editor that helps you optimize the SEO of the writing as it’s created. That means you can combine the program with other marketing assets like WriterAccess Content Wizard to get the most out of your work. 

Surfer SEO pricing is subscription based, with monthly and yearly payment options available. They offer different subscription plans based on your needs. Surfer SEO also has a pay-as-you-go option when you just want to double-check one or two pieces. You can purchase Surfer AI credits and use them as needed. 

There is a piecemeal plan, as well. You pay for the service you want as an add-on app. 

Which of These AI Tools for Content Is Right for Your Brand? 

That’s a tricky question because each has something to offer. WriterAccess sits at the top of the list for a reason, though. Our platform takes everything that works in content marketing and puts it at your fingertips. From concept to top-notch writing talent, WriterAccess is the total package.

AI is awesome, but it can’t trump human interaction. It can, however, help you create a comprehensive brief that a human writer can turn into content marketing gold for you.  

AI is here to stay. That is a fact. The question is how you will use it for your content marketing needs. Find out more about WriterAccess’s Content Wizard by signing up for our free 14-day trial today!