If you believe that artificial intelligence is still merely a technology of the utopian future, we’re sorry to burst your bubble — it’s very much here, and there are hard-rock facts backing this point:

• The New York Times reports that Carnegie Mellon University plans to create a research center that focuses on the ethics of artificial intelligence.
• Harvard Business Review is actively explaining what the rise of AI signifies for management.
• And CNBC is monitoring and analyzing promising AI stocks.

AI is infiltrating every sphere of our lives, bending the reality we all know and are used to; from a regular grocery shopping spree to rocket building, from law and medicine to healthcare. 

Design and marketing are no exception to the rule. 

There is already an array of different AI tools available to the general public, all of which are redefining design and marketing as you’re reading this article. The clock is ticking, so let’s not waste any more time.

In this article, we’ll look at all the next-level AI technologies with disruptive effects on the design field, and discuss how they will affect design in the years to come. 

To avoid any bias, we’re going to tap both into positive applications of AI in design and the ones that — in the long run — may have detrimental effects on design as we know it today. 

And, of course, after keeping you at the edge of your seat long enough, we’ll attempt to reach a logical conclusion in terms of the good and bad of AI in design, as well as answer one of the most burning questions today — will AI replace you as a designer? 

Oh, and make sure to take notes along the way — some of the concepts outlined in this article may make or break your career, depending on whether or not you take up on them early enough. 

You may also be interested in these articles:

• What are the Main Types of Artificial Intelligence and How to Use Them?
• What is the Role of AI Influencers in Digital Marketing Strategy?
• A Guide to How to Become a Freelance Graphic Designer

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To sum up: What does the rise of AI technology mean for designers? 

The rapid advancement of AI technology is bound to make the work of designers significantly easier. 

Thanks to various AI-based tools, designers will be able to work with images of all kinds, regardless of whether they are low-quality or high-quality. 

If you’ve spent even a little time poking around forums or creative slack groups, you know the nerves are real. Some designers are fascinated, even genuinely excited, by all the possibilities that automation and AI-based creativity bring. Others, frankly, aren’t afraid to say they’re anxious—maybe even annoyed—about how quickly things are changing around them. It’s not just talk about job loss, either. There’s this sort of existential debate about what “creativity” even means when the tools themselves can generate ideas or spin up a bunch of mockups at a wild pace.

Still, even with all these rapid changes, there’s a huge gap between what AI can generate and the kind of nuanced, context-aware solutions a sharp designer delivers. Like, sure, tools like Adobe Sensei or Midjourney can spit out dozens of variations in seconds, but sometimes you need that one weird-but-perfect detail a human would never leave out. Plus, there’s feedback—real clients ask for things that just don’t fit the logic an algorithm would follow. Until AI can read a room (or a boardroom), there’s always going to be space for designers who get both the aesthetics and the human quirks of a project.

They also won’t have to waste their time on laborious, repetitive tasks like background removal, and will have the opportunity to explore more creative ideas while applying minimum effort. 

All in all, AI will increase designer productivity and open up a lot of new opportunities for them. 

But will it take jobs away from designers? The simple question is no. 

While AI is, indeed, a powerful tool for image generation, image editing, and illustration, it’s still only a tool that needs a person behind it to work properly.

Designers will still need to use their creativity and design-thinking skills to come up with new concepts and ideas that they’ll be able to bring to life. 

And whenever you need designers to create your brand visuals, WriterAccess is your solution. By the way, our platform offers not only designers but also writers, strategists, editors, and translators, all in one place.

While AI can assist these professionals, their expertise and skills are still crucial in bringing your vision to life.

Experience the full potential of WriterAccess by trying it free for 14 days. See firsthand what our creative professionals can do to elevate your business!

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