Looking closely at B2B SEO statistics can help business owners and managers get a better understanding of where to spend their limited marketing time, energy, and financial resources. 

We’ll address common questions surrounding SEO for B2B companies as well as share some of our favorite and, we think, most useful B2B SEO statistics to help set you up for a successful and profitable 2025.

If you’ve ever had to convince a team—or your own skeptical mind—that investing in SEO is actually worth the patience and the unpredictable Google mood swings, you’re not alone. Even now, plenty of folks want to see the raw data before they buy in, which honestly makes sense. Numbers don’t lie, and seeing real evidence of how SEO drives leads or influences buyer journeys can be just the thing that turns eye-rolling into genuine interest. Not all stats are created equal, though; some are cherry-picked or missing context, so it’s worth taking a beat to dig into what actually matters for B2B, not just quoting whatever pops up first on Google.

Also, it’s interesting (or maybe mildly disheartening) how often B2B marketing teams overlook their own search presence, focusing on outbound campaigns instead, even in 2025. But buyers are out there researching and comparing options on their own, which makes strong organic visibility more useful than ever. While the landscape shifts all the time, a few things stick—like the growing gap between the companies that invest in SEO consistently and those that treat it like a one-off project. It’s the steady, sometimes slightly boring work that usually pays off in the end.