Working as a freelancer is an exciting career choice that allows you to have freedom, build passive income, and work in a field that is truly exciting and innovative. 

For freelance writers and digital marketers, developing a website and optimized content can be done successfully using the right tools.

To do so, they need to focus on Search Engine Optimization (SEO).

So keep reading to find out the best SEO tools for freelancers!

4. Moz

Moz is another comprehensive SEO tool that has recently emerged as one of the best platforms to help improve rankings. 

Moz has a plethora of features to help freelancers improve their content continuously, as well as help newer freelancers understand how to make blogs and articles more competitive.

Moz does this through a tool called the “page optimization feature.” 

This feature can give freelancers useful information, such as changing the content within an article to include more keywords in its article description, actual post, or even the headlines. 

All of these are important factors that can determine whether or not a blog or article ranks, and changing these can help freelancers beat out other niche articles.

In addition, Moz also includes data that is up-to-date in regards to Google Algorithms. Google has stated that it changes its algorithms almost on a daily basis, around 500 to 600 times a year to be exact. 

This can make it extremely difficult for freelancers to understand how to get their articles to rank, leading to wasted time and energy. 

Moz can help by providing updated data according to Google’s latest trends.

5. Clearscope

Around 60% of marketers are committed to producing content for their business, and for good reason. 

When people shop online, chances are they’re looking online for help and advice in choosing the best product for their unique needs. 

As a business owner, it’s important you understand the buyer’s journey, meaning the journey from the time they think about purchasing a product, to the time they spend online looking for advice online, and finally to the time they decide to finally purchase a product and go through with the sale.

During this buyer’s journey, one of the most important components for a company to be successful will be producing content that is useful and helpful to a customer finding a product. 

For freelancers who spend way too much time second-guessing keyword choices, Clearscope can be sort of a relief. It helps you take some of the guesswork out of whether your piece is hitting the right notes with your target keywords, or if you’ve somehow managed to bury them under layers of clever phrasing (guilty as charged). It’s not just about pleasing the algorithm; some of these recommendations actually push you to think more deeply about what your audience is asking—even if it’s an odd question you’d never expect.

Another thing with Clearscope: it doesn’t just hand you a grade and call it a day. If you’re the type who needs a little nudge—or a detailed breakdown—on what’s not quite landing, the platform offers insight that feels a bit like getting honest feedback from a no-nonsense editor. The suggestions can be surprisingly specific, too. Sometimes it points out that you’ve written 1,200 words of fluff and forgotten to answer the main question. Other times, it gives you a gentle prod to tighten things up, maybe rein things in if you’re getting too wordy for Google’s liking.

Honestly, there’s something weirdly comforting about knowing that even seasoned writers end up staring at their drafts, wondering if anything makes sense. With content optimization tools like Clearscope, the wall of uncertainty gets a little lower. (Not completely gone—let’s be real—but it helps.) You can experiment a bit, see what happens if you follow a suggestion, or just ignore it because you know your readers best. That playful trial-and-error process is sometimes where the unexpected wins pop up.

Freelancers who are balancing several projects at once often don’t have time to waste fixing tiny SEO mistakes after publishing, so these kinds of smart, responsive tools can keep things on track without eating your entire afternoon. It’s not a magic fix—you’ll still need to think critically, edit, and probably rewrite a little more than you hoped—but, honestly, anything that nudges you toward tighter, more targeted work is worth considering. Clearscope isn’t free, but that little productivity nudge? Kinda priceless when a deadline’s looming.

By producing content that is both useful and helpful (and that ranks high on Google’s SERP) your customer is more likely to:

• Trust your website.
• Use your company to complete their purchase.
• Go back to your website in case they need more information.
• Refer to your website for future purchases.

All of this is to say that content creation is a pillar of digital marketing. 

Clearscope is an easy-to-use platform that aids in content creation and can help you:

• Choose the best keywords in your content.
• Know how many times to include your keyword.
• Know how long your content should be.
• Give you a grade that alerts you to how well-optimized your piece is (the higher the letter grade, such as A+, the better chance of your piece appearing on the SERP).

6. Answer the Public

All of these SEO tools are able to provide you with information on keywords to help you understand what content to produce, as well as understand what customers are searching for when they’re researching online.

However, all of these SEO tools, though powerful, do cost a bit of money in order to purchase and use during the month or throughout the year.

If you’re strapped on cash but still want to know what the public wants, Answer the Public provides keywords around your specific niche.

For instance, if you want to develop content related to cooking, veganism, or green energy, simply input that information into Answer the Public to look at related questions and brainstorm on producing related content.

7. Google Trends

When creating content, it’s not enough to simply create content that ranks, but also to understand how the content that you produce is trending among the public. 

According to Business Wire, understanding trends can help your client or your own business understand:

• How it stands up to other companies that are ranking.
• Measure financial performance so you can understand whether the content you produce is being sought after by online customers or not.
• Measure whether or not your business will be profitable in the coming months.

Trends are always changing among consumers. For instance, some people might have been researching “charity organizations” and “Kony 2012″ in the year 2012, but steam from this has dwindled in recent years. 

This is just one example of how trends among online users can die down, making it important for freelancers to keep up with trends and create content that continues to be useful and benefits from organic traffic.

Google Trends will help immensely with this.

You may also be interested in these articles:

• 9 of the Best Freelance Websites for Jobs
• Working from Home: 9 Types of Freelance Jobs to Get You Started
• How to Become an SEO Freelancer? 15 Things You Need to Know

Using these best SEO tools for freelancers is just one aspect of running a successful business to help create content that is perfectly optimized, experiences a good flow of organic traffic, and leads to high sales and increased revenue.