In today’s changing business world, more and more writers are choosing to be a freelancer. 

Freelancing gives writers more opportunities to dictate their own careers and run their own businesses, rather than working for a single company. 

The freedom of freelancing has a great appeal and can bring many benefits to your writing career. 

However, finding clients can be a pain for freelancers, particularly when you are just beginning to work on building a reliable client base.

Cold pitching is a method of finding business that has been in practice for years, but isn’t always the first consideration for writers. 

When you can nail cold pitching, you can gain new business and spread the word about your services. 

In this article, we’ll help you learn about cold pitching and explain why it is useful for freelance writers. Then we’ll give you some of the best strategies to implement in your cold pitching efforts so that you can get cold pitching to work for you. Let’s get started!

7. Don’t Make it About Yourself

A cold pitch email shouldn’t be all about you, as that’s not compelling to readers. 

Instead, put the focus on the prospective client and explain how you can help them accomplish their goals rather than your own. There will be plenty of time to demonstrate your abilities in the future.

8. Carefully Select Your Language

Another important tip to keep in mind is to think carefully about the language and wording choices you use in your email. Think about the industry your prospect works in and match the language to fit the formality or informality of that industry. 

This helps you connect with prospects and make messages they want to hear.

It’s funny how much a subtle shift in tone can affect your results. I once changed a greeting from “Greetings” to “Hey there,” and suddenly replies didn’t feel so cold anymore. Weird, right? The trick here is to sound like a real person rather than just another name in someone’s inbox. People like to work with humans, not faceless businesses, and sometimes that’s half the battle.

The other thing I wish I’d realized earlier is that a dash of humility never goes amiss. There’s no need to pretend you’re the absolute expert on everything just to get noticed—a little honesty about your experience (and even your curiosity about their company) feels much more genuine. If you’re tailoring your pitch language for a specific industry, make sure you actually know the lingo, or else your email might come off as awkward or forced. It’s worth spending the extra ten minutes to research and re-read before you hit send.

Every once in a while, your cold pitch might just land you the kind of client or job you never expected—one that’s both challenging and oddly fun. A friend of mine once landed an ongoing gig after referencing a niche book title she spotted on a prospect’s public Goodreads list. Little connections like that, almost accidental, can make all the difference and leave a lasting impression that outshines a wall of credentials.

That said, it’s not all fairy dust and clever wordplay. Sometimes you can write what feels like the perfect email, triple check every sentence, and still get radio silence. It’s just part of the territory. You learn to separate your self-worth from your response rate, mostly because you have to, but also because over time, you realize almost everyone else is winging it a little bit too.

9. Get Creative with Your Pitch

While you can definitely follow a plain template for your pitch, you can also get creative and think outside the box. 

Think about ways you can add personality to your emails or provide additional value in your initial pitch email. That will help you stand out in a prospect’s mind.

10. Give a Clear Call to Action

Make sure you clearly state what the next action should be for the prospect in the email. 

Whether it’s giving you a phone call, replying back, visiting a specific page on your website, or scheduling a meeting, your call to action is obvious, so there is no confusion about how to get in touch with you to move forward.

11. Follow Up with Reminders

A cold pitch is more than just one email. Have a workflow with follow-ups and reminders so that you can stay fresh in the minds of your prospects. 

This will increase your chances of a conversion.

12. Don’t Get Discouraged

Cold pitching can feel discouraging, especially when your emails aren’t getting hits. Just be patient and remember that it is a game of numbers. 

The more emails you send, the more chances there are of getting a reply and gaining new business.

You may also be interested in these articles:

• 9 Finance Tips for Freelancers to Help You Reach Your Goals
• What to Know to Be a Successful Freelance Blogger
• Discover the 8 Best Tips to Become a Freelance Technical Writer

[/rock-biblioteca]

Wrap Up

Beginning a career as a freelance writer is full of ups and downs. 

While there is a lot of freedom in picking your own clients and being your own boss, it can also be difficult to get started and earn enough revenue at the beginning of your freelancing career. 

Cold pitching helps you get directly in front of your audiences and showcase what you can do for them in the most personal way possible.

Another way to start finding business is on freelance writing websites. 

These websites help to connect freelance writers to people who are in the market for a freelancer. They are a great way to start your business and begin your career.