Content Marketing is all the rage now, and most businesses use at least a form of it in order to promote their goods and services.
This opens up a huge marketing opportunity for those interested in working in the field but raises a lot of doubt regarding the types of services offered and when they are best suited.
So, what are Content Marketing Services, and how can they be sold online?
We’ve prepared a complete guide in order to help you. Let’s get started!
First of All, What is Content Marketing?
The first thing you need to know in order to work with Content Marketing, of course, is what that entails.
Content Marketing is creating high-quality content for brands in order to increase:
To do so, you will need to learn the most important tenets of it and the logic behind why it works.
In a nutshell, Content Marketing functions because it gives customers what they want: information on how to solve problems, whether by themselves or with the help of your company.
Numbers don’t lie, and they indicate that Content Marketing services are a great field to work in.
After all, according to 72% of marketers, it increases lead generation and gets brands up to a 60% consumer rate return.
It’s no wonder that over the years more and more companies started investing in this type of marketing to promote their business.
4. Email Marketing
It might come as a shock to you but most brands still garner a lot of their clients through email communication.
Creating content flows that reach out to the audience in their time of need and present them with an offer they can’t deny.
Newsletters are also a great way to create rapport with customers and engage them, so there’s plenty of work for email marketing specialists when it comes to Content Marketing services.
The major challenge is making sure your content is read.
So creating relevant emails and presenting them in a nice-looking way is foremost in order to get this done.
5. Ebooks
Ebooks are also a great Content Marketing service one can offer to clients.
They are more in-depth than blog posts, and that’s why they’re such a hit on the internet.
This free or paid-for type of content usually dwells into details about a subject matter, helping the reader decide on a product to buy or a service to hire, or even just making sure they get to know a subject well enough to navigate through the content market funnel easily.
Ebooks need not only writers but also designers to create engaging and useful visual content.
And that’s where your Content Marketing services fit in, providing brands with what they need to create successful lead-generating ebooks online.
If you’ve ever downloaded a genuinely helpful ebook and thought, “Wow, that answered my questions perfectly,” you’ve seen a good team in action—one that understands both subject matter and audience pain points. Oddly enough, the best ebooks tend to avoid the hard sell, instead earning trust by tossing in useful tidbits, lists, and maybe just enough humor or specific detail to keep things human. There’s a bit of storytelling involved, even with topics that might otherwise put people to sleep. And readers can spot generic content a mile away—no one wants to slog through fifty pages just to get to a five-line pitch. If your service can help a brand avoid that trap, even better.
Another thing with ebooks: they’re often the secret sauce that moves a lead further down the funnel without the person even realizing it. People who actually read (or skim, let’s be honest) a download are obviously curious, and they’ve decided you might be worth their email address. That contact is way warmer than any cold call; it’s someone who’s demonstrated trust. If you can create material that people look forward to rather than delete unopened, clients will notice. Brands start to expect metrics like open rates and downloads to climb if the content hits the right tone—though sometimes the best wins aren’t even measured by numbers but by repeat visitors or new business from word-of-mouth.
6. Podcasts
Usually, when the subject is Content Marketing we only think of visual content — like blog posts or infographics.
But audio content, such as podcasts, can also be found among the portfolio of Content Marketing services experts.
If you’ve never heard a podcast in your life, think of it like a radio show — but one you can listen to from anywhere and focused on niche content, like TV shows or even Content Marketing itself.
This niche type of content usually attracts listeners from all walks of life and like any other content online needs a Content Producer to work on it.
This is where Content Marketing services fit in: creating the podcasts copywriting, visual design, and audio tracks.
7. White Papers
White Papers are reports that really get into detail on the matters they approach.
These documents, usually published by academics, have become popular with brands, as a way to publicize their knowledge and show their contributions to society.
Normally, a white paper will go into detail on a solution that works best for a company.
Its main goal is to persuade the reader that the knowledge shown there is the best path to a solution.
Creating white papers is a great way to build rapport with more experienced customers. But this type of material can be hard to build, because it isn’t meant to be overly promotional.
White papers need copywriters and designers to get done, so those are two ways you can look into producing this kind of material.
How to Price Content Marketing Services?
So, now that you know all about how Content Marketing services work and what positions are available in this area, it is time we ask the oldest question: how to price the services provided in Content Marketing?
While it could be easy to give you a face value number and be done with it, things are not that simple.
As with other professional services, how much you charge for your Content Marketing services is going to depend on a lot of factors.
We are going to take a closer look at those factors so we can reach an understanding of how much to charge.
Professional experience
Professional experience is probably the most important element when it comes to charging for your services.
The more skilled and savvy you are, the more you can charge.
That is simple logic, isn’t it? But it isn’t that simple when we look into the many positions available in the market.
A professional Graphic Designer with no experience in Content Creation, for example, might make less than someone who hasn’t graduated in the field but has worked with content for a long time.
So, to charge a fair price, you will have to leverage your experience with other factors.
Market
It is true what they say, some markets are just better than others.
That is because depending on where you work, you might make a killing doing the same job you’d do in a less costly city for half the price.
The market you are inserted in has to be taken into consideration in order to charge a fair price for your Content Marketing services.
Budget
Another important thing to consider is how much your clients or prospect clients are willing to invest in your services.
As a beginner, you might be surprised to find out that this is a question you must ask at all times.
Knowing a client’s budget will allow you to better price your services.
Cost of doing business
There’s yet another thing to factor in your pricing: the cost of doing business.
You might find out quickly that what you charge isn’t adequate once the bills start piling up.
In order to be a successful business person, you will need to factor in how much you spend on your equipment, tools (such as software) and any other important living expenses, like renting a place to do your business in or whatnot.
After putting together all those factors we have mentioned above, you will be able to charge a fair price for your Content Marketing services.
Wrap Up: Offering the Best to Clients
As you’ve explored various Content Marketing services, envision enhancing your brand’s content strategy with WriterAccess. Our platform connects you with skilled writers, designers, and content strategists.
Whether it’s engaging blog posts, compelling ebooks, or eye-catching infographics, our diverse talent pool is ready to elevate your content game.
Each service communicates uniquely with your audience, catering to specific goals. So, choose wisely, considering the nuances of your buyer persona. Before you conclude, here’s a thought: have you considered leveraging WriterAccess to fill any gaps in your content marketing strategy?
Explore how our collaborative platform can bring creativity and efficiency to your content creation process. Dive in now and discover the WriterAccess advantage!
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