These days, the perpetual production of valuable, high-quality content isn’t just a good idea for effective digital marketing. It’s a requirement. 

Finding the time, energy, and budget for your team to create content entirely from scratch in every single instance isn’t always easy, though. 

But thanks to the magic of curated content, it’s also not always necessary.

Curated content is high-value content sourced from outside channels for the purpose of sharing and discussing with your own audience. 

Think valuable, entertaining shares on Facebook and LinkedIn or relevant retweets on Twitter.

Of course, balance is everything. Too much curation, and your feed starts to feel like a recycling plant for other people’s work—which, let’s be honest, can come off as lazy if you’re not careful. But done right, curation tells your audience that you’re paying attention to what’s happening in the wider world, not just shouting into the void.

There’s a kind of curation fatigue that can set in, though, both for creators and consumers. When every other brand is jumping on whatever is trending, the trick is choosing content that actually aligns with your voice and values. Sometimes finding a gem that nobody in your circle has seen yet can feel like a little victory—almost as satisfying as creating something original yourself.

When approached wisely, curated content not only takes the pressure off of you to create original content from scratch for every single post you make, but it adds variety to your feed that your audience will love. 

It helps you build connections with peers in your field, as well, but there’s a fine art to getting it just right. 

Here are some incredible curated content examples from around the web to get you started in the right direction.

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