Companies trying to succeed in this digital age and cutthroat world must figure out ways they can keep their employees engaged, improve customer retention, and attract the right talent. 

A digital transformation is almost necessary as you strive to enhance the way your business operates.

One way to get started is to help foster and nurture relationships among your employees. This will enhance trust and further drive engagement and productivity.

Research shows that employees who have work friends are seven times more likely to be engaged in their job duties, in addition to being healthier and happier.

Relationships can be created when employees are recognized company-wide. Employee spotlights are effective at making this happen.

It’s not just a fluffy HR trend, either. Whether you’re in a shiny new startup or a company that’s older than the internet, putting the spotlight on real people—quirks, hobbies, and all—shows that there’s actual life pulsing underneath the brand. There’s something almost disarming (in a good way) about seeing a coworker’s story on the company page, especially when it’s not just a surface-level Q&A. Suddenly, the folks you pass in the hallway or send Slack messages to are a little less anonymous, and it starts real conversations.

Regardless of whether you run a company from one central location or if your employees are spread thin across the world and remotely, employee spotlights can connect employees and keep them engaged. 

Even customers notice when a company makes a point of highlighting its team members. It adds some authenticity—maybe it’s a subtle detail, but people pick up on it. When visitors see employees featured, they might feel like your company is more approachable, maybe even trustworthy, especially in an era where so much business can feel completely faceless. I mean, sure, not everyone reads those spotlights, but the ones who do often walk away with a better sense of what you’re all about.

Further, they can instill a sense of much-needed trust in customers and prospective hires.

Ready to know more about them?

Wrap Up

Employee spotlights serve as a quick, easy, and cost-effective way to develop authentic content that can be shared with others. 

Plus, they can be incredibly fun and not just strictly about business.

Employee spotlights have the power to connect employees, new talent, and customers to your company culture while also ensuring employees feel appreciated and potentially attracting and engaging prospective candidates.

If you are not currently utilizing the power of employee spotlights, you are missing out. 

You may also want to learn about how defining your company’s organizational structure can further foster connections among employees and customers in addition to improving your company and its culture as a whole.

Check it out in our blog!

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