Google Ads, formerly Google Adwords, helps you target your audience better and display ads that yield results within minutes. You can specify the parameters of your ads and skip the typical SEO ranking of organic results on Google’s SERPs to compete better for traffic.

As an online business, using digital marketing to promote your content and attract more customers helps drive revenue. 

However, competition for a space on the top rankings is challenging, depending on the competitors in your industry.

While excellent SEO can help you climb the ranks, it can take months or years to see remarkable results. This period can hinder your marketing goals and take longer to hit your objectives.

With Google Ads, you can display ads on Google’s SERPs that lead to pages on your website that drive conversion better and enable you to see results faster.

The thing is, sometimes you just don’t have the luxury of waiting for that long SEO marathon to pay off—especially if you have a product launch or seasonal campaign breathing down your neck. Google Ads throws you straight into the race, sidestepping all the organic roadblocks, so your offer lands in front of interested eyeballs practically overnight. Of course, you still need decent copy and sharp targeting, but the instant visibility can be a game-changer when timing is tight.

Another underrated perk: you really get to know your audience. With all the data Google Ads spits back (sometimes overwhelming but honestly pretty helpful), you’ll figure out who’s clicking, when, and why. Sometimes these patterns totally surprise you—like maybe your core buyers are night owls or they bite more after payday. The amount you can tweak, iterate, and learn on the fly is wild, especially if you pay attention instead of just letting the campaign run on autopilot.

To walk you through how you can get started using Google Ads to boost your business’s growth, we’ll discuss the following: