Keeping on top of the news is hard work. 

With so many different sources, recommendations, outlets, and opinions, it can be a difficult chore to keep up to date with important areas of interest, particularly as they relate to your business or industry. 

It’s a task you have to accomplish, however, if you want to succeed with a great content marketing strategy. 

After all, who wants to read articles that don’t address the latest trends or discuss the newest updates in your industry? 

That’s where Google Alerts comes in. 

Google Alerts is a tool through Google that can help you create great content plans and keep on top of industry news and trends without having to struggle to sift through all the information available through a basic Google search. 

This article will help you understand Google Alerts, learn to set up Google Alerts for your business, and give essential Google Alerts tips to help you grow.

Honestly, the set-and-forget aspect of Google Alerts is kind of underrated. Instead of endlessly scrolling through half-baked newsletters and trying to wrangle your Twitter (sorry, X) feed for actual info, you just get what matters dumped into your inbox. No more, no less—unless, of course, you’re a glutton for updates and set your alerts to maximum frequency, in which case, good luck finding your important emails ever again.

Of course, it’s not a flawless system. Sometimes you get that weird repeat alert about an article from six months ago, or a totally off-the-wall result that makes you question how the algorithm thinks. Still, the trade-off is worth it for most busy folks—if you’re not expecting perfection and you’re fine with the occasional oddball email, Alerts will save you more time than it wastes. It’s especially handy when you’re juggling several topics or brands and don’t want to miss a sudden PR fire or industry shake-up.

Wrap Up: Counting on the Help of Google Alerts 

Google Alerts is a great tool for marketers who want to stay on top of industry trends, authors, and events without having to do the hard work of curating sources themselves. 

It can bring you more clarity and help guide your content strategy.

Google also provides tools for marketers who want to analyze the results of their content marketing programs and see exactly how to improve their rankings and SEO. 

If you’re interested in learning more about Google Analytics, be sure to check out our post on Google Analytics tips to find out how to get started today.

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