If you put time, effort, and money into a digital marketing strategy, you need to know as much as you can about SEO, especially Google SEO.
SEO, or search engine optimization, drives the position of your websites, blogs, and pages on the internet in organic search engine results.
Using SEO the right way is crucial to achieving high visibility on Google. Why Google in particular? They are the clear market leader in search engine results, holding a whopping 83% share of the global search market.
Honestly, it can be a little overwhelming the first time you try to figure out how Google actually decides who gets to be on top. You’ll run into hundreds of people claiming to have the ‘one simple trick’—ignore most of them. The truth is, successful SEO usually comes down to a bunch of small, manageable things done consistently well, rather than any secret magic formula. That said, Google is always tweaking their search algorithm, so what worked last year might shift a bit. It’s good to stay flexible and pay attention to industry updates, but don’t panic every time headline writers start screaming that SEO is dead.
Why is high visibility on Google important? Coming up toward the top of an internet search can mean more customers, more engagement, more click-throughs, and more revenue for your business.
People say organic search is a marathon, not a sprint, and well, they’re not wrong. The gains are rarely instant. But I’ve seen projects where thoughtful SEO efforts—good content, clean technical structure, a little patience—moved traffic from barely a trickle to a steady stream over a matter of months. Even in 2025, word-of-mouth still matters, but for most brands, that initial visibility in search results is the key to getting the ball rolling. If you ever needed proof, hit up analytics and check acquisition sources—it’s usually right there in the numbers.
What’s more? All of this is FREE. Yep, you don’t have to spend a ton of money to hone and develop SEO skills.
Read on to hear how you can use SEO to increase visitors, achieve great conversion rates, and become a top producer in your market.
