In the past, LinkedIn was simply used to connect with other businesses and find local talent or employers. 

However, it has grown over the years. It is now much more than a recruitment platform.

Although still a professional network used to connect and find employment opportunities, LinkedIn is a place where you can go to find helpful industry knowledge and insights.

It is a social network that is making today’s professionals far more productive and successful. 

This is in large part due to the content that is shared throughout the platform. The content on LinkedIn has 15 times more impressions than the job postings.

Home to more than 700 million members, LinkedIn is where you want to be and where you want to spend your social media marketing dollars.

However, you want to ensure your efforts are realized, which means you’ll need to know how to increase LinkedIn followers.

There are probably hundreds of different things you can do to get people interested in following your brand. Here is what you’ll learn in this post:

5. Mention Companies and Influencers

Think hard about your industry. Are there any particularly influential people that you can think of? 

Are there any non-competing companies that you may want to be associated with?

If so, you could start mentioning them in your updates. 

This will not only allow you to potentially be seen by their networks, but it will increase the chance of them seeing you and then resharing your post to their feed.

Just make sure that these people and companies are ones that you respect and would want to be linked to. In addition, you don’t want to do this too much, as it could be seen as spammy.

It’s also pretty common now to tag thought leaders during big industry events or when sharing their work—with genuine context, not just name-dropping for attention. Sometimes, even a simple, authentic comment can lead to those individuals noticing your brand and engaging in your thread. You never really know who’s lurking and ready to respond until you try it out.

Plus, it’s not just the obvious celebrities in your field who have value. Smaller or “niche” influencers—folks with engaged, specific audiences—can get you in front of the right eyes, not just the biggest crowd. If anything, it’s less intimidating to engage with them, and sometimes they’ll give you a nod back simply because you noticed their work.

6. Get Your Employees Engaged

Your employees are the heart of your brand, so it makes sense 30% of a company’s engagement is actually from their employees. 

Employees want a company to succeed, so they will engage with posts to increase the chances of them being seen.

If your employees are not currently part of your overall LinkedIn strategy, then you need to include them. 

Encourage them to share your updates, share your content, comment, and just get active with your brand on LinkedIn. The more active they are, the better.

Believe it or not, employees are 14 times more likely to share their employer’s content than other LinkedIn content.

If necessary, run a contest with a prize each month for the top contributors. This will give them something to look forward to. Plus, healthy competition in the office is always good for morale.

7. Run an Advertising Campaign

Did you know that LinkedIn actually has advertising campaigns that are associated with increasing your followers? It’s true!

There is a follower ad format when you run an ad campaign on the social platform, and when you tap into those 200+ targeting capabilities, the amount of relevant traffic that comes to your LinkedIn page can be amazing.

These follow ads are designed to ultimately support both the top and middle levels of the sales funnel. 

This is great news when you consider the fact that LinkedIn ad exposure can boost the intent of purchase by 33%. 

This means there is a chance that these ads could lead to a sale later on. As we said, LinkedIn isn’t just about recruitment anymore.

Follow ads can also be used for engagement and brand awareness, which is the goal when trying to increase your page followers.

8. Optimize Your Page for SEO

A lot of people don’t realize it, but it is possible to optimize your LinkedIn Page for search engine optimization (SEO). 

This is a step you don’t want to forget because your LinkedIn company page and profile actually shows up in Google SERP!

By optimizing your page for SEO, users who are searching for certain keywords — keywords that are related to your business — will be able to find your page in the SERP.

So, you will want to ensure you are strategically placing keywords in your company profile and page that users will use to search for your business. 

While these keywords can be placed anywhere within your company details, you will want to make certain they are placed in the tagline and the about section.

More importantly, make certain your profile is complete. 

Companies who have completed their entire LinkedIn profile — and are active — get 5 times more page views on top of 7 times more impressions and 11 times more clicks per follower. 

Therefore, it is imperative you maintain an active, up-to-date page.

Wrap Up: Now You Know How to Increase LinkedIn Followers

LinkedIn is a social networking platform that is growing and doesn’t appear to be slowing down. But are you?

This platform can be used to your advantage to:

• Increase brand awareness.
• Expand the reach of your LinkedIn profile and page.
• Increase the number of followers you have.
• Foster strong relationships with your followers.
• And simply grow your business.

Remember: your followers are ultimately qualified leads that are ready to be converted into a customer that will hopefully keep coming back and remain loyal to your brand.

If you are ready to make the most out of your marketing campaigns, connect with us about improving your ad performance!

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