Who doesn’t love a good online personality quiz? 

Not only do people deeply enjoy learning new things about themselves, but they also like sharing their results across all their social media channels and discussing them with their friends. 

Quizzes can be a virtually irresistible way to kill a few spare minutes or indulge in a bit of innocent procrastination, as well.

In other words, personality quizzes aren’t just fun for everyone. 

They can also be incredibly effective marketing tools and prime examples of results-driven interactive content in action. 

Here’s a closer look at everything you need to know about how to make a personality quiz in support of your brand.

3. Write questions that are a blast to answer

If you’ve ever taken a personality quiz where the creator didn’t do a very good job disguising which answers correlate to each possible result, then you also know how boring that can be. 

Answers that are too transparent take a lot of the mystique out of the quiz-taking process and could ruin the experience for the user. 

The same goes for questions that are boring or too vague. This is what you should do:

• Mix up your questions, and include a few that don’t necessarily relate directly to the final result.
• Throw some image-based questions in to keep things interesting.
• Hit the sweet spot when it comes to the number of questions — about ten or so. Too few could make your quiz seem vague, but too many may encourage users to click away without completing the quiz.
• Frame your questions in ways that relate to the possible results, but not in a way that’s too obvious.

4. Select the results with care

Not only does the experience of taking your quiz and moving from question to question need to be fun, but the payoff at the end needs to be satisfying, as well. 

A quiz’s results are where its magic lies, so it needs to tell people something interesting and fit their personality well. 

However, the results also need to relate to your brand or product in a way that makes sense.

One way to cover both bases is to choose your quiz results based on any existing customers personas you may have. 

For example, is there a specific system you’re currently using to differentiate each audience segment from all the others? 

What key differences do your customers have from one another regarding interests, skills, life goals, or personality traits? 

Then, think of ways to translate these existing differences into satisfying, true-to-life quiz results.

Honestly, sometimes it helps to actually run a draft by a test group—just a handful of friendly folks who aren’t shy about giving real feedback. They’ll point out if you’re being too on-the-nose or if your results are painfully generic (we’ve all seen those “You’re a leader!” or “You like fun!” conclusions that mean almost nothing). Tweaking based on honest reactions can make your final quiz not just more accurate, but more satisfying for the taker. It also keeps you from sounding like you’re just running through a tired formula, which honestly happens far too often in 2025.

And speaking of results, the tone you choose has a way of sticking with people. The language matters—a wittier, personalized explanation of a result or some oddly specific compliment about their quirks makes the outcome feel less like a one-size-fits-all description. Marketers might underestimate just how much someone appreciates feeling “seen” by an online quiz, but it’s one of those tiny details that can get people to share the results or even come back and try the quiz again with a fresh perspective, just to see what else they might get.

5. Snag each user’s email address

A smart marketer never wants to miss out on a chance to add new email addresses to their mailing list. 

But in a day and age that’s increasingly about human-first data experiences, it’s essential to do so ethically and with the user’s permission. 

An interactive quiz presents an ideal opportunity to capture addresses from promising new potential leads.

Add an opt-in form to your quiz and display it right before users receive their results. 

This is generally the point in the process where the user’s sense of anticipation is highest, so it’s your best moment to request an email address. 

But make sure you maximize the potential of the leads you do add to your list by allowing people the option to continue without inputting their information.

6. Make sure users know their data is safe

With incidents like data breaches and misuse of personal information making headlines every day, security is increasingly important to your audience. 

People are wary of giving their information to just anyone, and more than a few are well aware that fun interactive options like personality quizzes collect data.

That said, it’s essential to make sure each user knows upfront that their data is safe with you. 

Be transparent about who exactly created the quiz, and give your users the option of opting out of any communications they might receive at any point they wish. 

And be clear about what you plan on using their data for, whether that’s merely internal information or something more.

7. Make sharing your quiz irresistible and straightforward

While people do take personality quizzes to find out new things about themselves, they don’t want or expect to hear anything negative. 

Instead, they want to walk away from the quiz feeling like rock stars, so a great interactive quiz seeks to make that happen for them.

Plus, you want people to share their results and spread your quiz around, which isn’t likely to happen if they don’t get results they’re proud of. 

So make sure all the results are distinct, enjoyable, satisfying, and positive. 

And make it as easy for people to share the quiz as possible. Ideally speaking, all they should have to do is click a button.

Wrap Up: Personality Quizzes Are Part of a Full-Scale Interactive Content Plan

Nothing helps an audience begin developing a connection with a brand quite like great interactive content, and personality quizzes are among the most popular options to include in your campaign. 

Not only does everyone love taking the quizzes and sharing the results with their friends, but they’re golden opportunities for ethically collecting data, as well.

However, a personality quiz is only one component in an entire interactive digital content campaign. 

Check out our comprehensive interactive content guide for the skinny on everything else you need to know to take your strategy to the next level! 

You’ll learn how to integrate interactivity into your current campaign, which formats are the best fit for your company, and much more.

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