When it comes to digital marketing, search engine optimization (SEO) is king. 

While other methods like social media or email marketing can boost your bottom line, nothing compares to getting the top spot in search results. 

Google is by far the largest search engine, handling over 8.5 billion searches in a single day. So, if you’re going to optimize your website and your content, you need to follow the leader. 

Unfortunately, Google is notoriously cagey about its algorithm and how exactly it ranks the results on its front page. 

That said, based on research and changes that occur after algorithm updates, it’s pretty easy to figure out what works and what doesn’t. 

As a business, you need to know how to optimize Google search results to drive traffic to your website. 

Fortunately, we can explain how to rank higher on Google in just seven easy steps. Let’s get started.