Running a business can be empowering. You’re providing quality and value to customers, and making a living in the process. When done right, it’s a winning situation for everyone involved.

But you also have competition, and they’re trying to do the same thing you’re doing. If they’re better at it, or if they just look like they’re better at it, you could lose out on customers.

You need to show customers (with great marketing) how much value your company can offer. When you do that right, and at the right time, your chances of making sales increase dramatically.

Here is a list of 5 best intent marketing practices you should consider in 2025.

5. Adjusting your SEO content strategy is nearly always a best practice for any type of marketing. Good SEO and quality writing are crucial to conveying your message to the right people, at the right time, and on the right channel.

Why is Intent Important in Marketing?

The intent is important in marketing because reaching people when they’re ready to buy means they’re more receptive to purchasing from you. Why? Because they’ve already decided they need or want your product or service.

That way you’re not fighting a battle to get them to buy something, and you don’t have to show them why they should. You only have to show them why to buy your product or service, instead of buying from a competitor.

When you do that, you win their business. You may also keep their future business if they like what you offer them the first time. 

You want to build customer loyalty, and that’s easier to do after you’ve provided a good first experience to someone.

Customers who feel like you read their minds and gave them exactly what they wanted, just when they wanted it, with no hassle, will remember your company. They’ll feel valued, and like you understand them. 

Sometimes people forget how much one smooth, well-timed interaction can tip the balance. Imagine a late-night Google search—maybe someone’s tired, they just want an answer. If your content pops up with the right solution, in plain language, you’ve already leapt over most of the competition. It’s a bit like déjà vu for the buyer; they were hoping someone would just get it, and there you are.

That feeling of understanding and connection can go a very long way toward loyalty.

Where Does Intent Fit in the Marketing Funnel?

In the content marketing funnel, the intent is near the bottom. Customers have already decided they’re going to buy, and they’ve probably done all the research, too. 

They know what they want, and what they expect the product or service to do for them.

While it’s tempting to try and reach everyone, spreading yourself too thin usually ends up diluting your message. Focusing on people ready to act, and catching them just as they’re about to take that final step, usually feels less like pushing and more like helping. There’s a kind of satisfaction when a customer says, “You know, I was just about to buy anyway, and your page made up my mind for me.” Sometimes marketing really is that simple—and complicated.

Now that they’ve gotten to the point of being ready to make a purchase, you just need to be there when they’re going to buy. 

Timing is everything with intent marketing. A high-quality message at the right time will mean your business has a new customer.

Ready to Hire a Quality Writer for Intent Marketing?

The best way to get a good message to potential customers at the right point in their purchasing journey is to hire a quality content writer. Then you know you can provide customers with important information, as well as all the right reasons to buy from you.

Helping those customers feel appreciated and understood can sway them just enough for them to purchase from you, instead of your competitors. 

Take the time to hire the right writer for the job of marketing your business, so you can enjoy more peace of mind.