People tend to spend a significant portion of their time on their phones throughout the day. 

Mobile devices travel with your customers and are always in their pockets, making it easy for them to use frequently. 

However, many marketing strategies fail to take mobile devices into account and instead focus their efforts on desktop marketing.

Engaging audiences with authentic, interesting content on a mobile device is an essential part of a successful marketing strategy. 

Interactive content allows you to hold the attention of your audience and deliver a great experience. 

Combining interactive content with a mobile strategy is a perfect combination for growth. In this article, we’ll examine why interactive content for mobile matters to your business.

Interactive Content to Boost Your Mobile Marketing Strategy

Now let’s look at some specific interactive content ideas that you can use to boost your mobile strategy and create engaging experiences with your users.

Interactive Content #1: Mobile Strategy Games

Mobile strategy games are specific types of mobile apps and games that are geared towards thinking creatively and planning out decision-making to reach a specific outcome. 

Mobile strategy games are some of the most popular types of games out there on mobile devices, and users are extremely dedicated to their favorite mobile strategy game. 

By attaching your brand name to strategy games, you can increase engagement and brand recognition among mobile users.

It’s actually kind of wild how sticky these games can be for brand loyalty. People get hooked—not just on the game mechanics, but on the sense of progression, little rewards, and even those goofy notifications that nudge them to come back. Brands that hop in at the right moment can really ride that wave, sliding their message in quietly while users are zoned into the experience. That said, if the branding feels forced or disrupts play, users catch on fast and bail. A gentle touch goes further than a screaming logo plastered over every level.

Interactive Content #2: Gamification

Gamification is what it sounds like: making things feel more like games. 

It’s an interactive strategy that applies different elements of gaming, like scoring points or competing with others, to different areas of marketing. 

It makes things much more fun for users and works great on mobile where your users are already geared towards clicking, playing games, and competing with others.

There’s something about a leaderboard or a badge that just scratches a certain itch. Maybe it’s human nature, or maybe we’re all just bored in line at the grocery store, but real-time feedback and small, achievable milestones keep people involved. If you can add a shareable angle—like letting people brag on social media about a high score or unlocked achievement—you get a little bonus reach too. It doesn’t have to be elaborate; sometimes, the basics are enough. Too many bells and whistles, and folks get overwhelmed or lose sight of the original message.

Interactive Content #3: Rewards Programs

Interactive rewards programs on mobile are a fantastic way to ensure that your customers keep coming back for more. 

You can take the elements of gamification and use them within your mobile rewards programs to ensure that your customers get even more value out of purchasing from your brand. 

You can make the action of spending points more fun and enjoyable for your readers to increase engagement and return sales.

Interactive Content #4: Microlearning

Microlearning is an interactive strategy where you help to educate and inform your audiences on mobile in an entertaining way. 

Rather than just having them read an article, you can come up with short, informational videos, learning courses, infographics, games, challenges, and other content sources. 

This allows your readers to learn within their attention spans and gather information at a pace that works for them.

Wrap Up

Interactive content is an essential part of creating an engaging, enjoyable, and interesting experience for your customers. 

When you have a strong connection with audiences through interactive content, you can then optimize that approach for mobile. 

Mobile strategies reach your audiences where they are and help you increase leads, conversions, and engagement.

Interactive content is only one element that can be used in a mobile marketing strategy. 

To learn more about other ways to improve your mobile approach, check out our blog on mobile marketing tactics. There you’ll learn about different techniques you can work into a mobile marketing strategy to improve your efforts.