One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results.

This was difficult to understand when I first started to study. But when I embraced a new opportunity as editor of one of our blogs, these concepts soon came into focus.

I say this based on the results we achieved with our Spanish-language content, focused on the international market.

Through constant growth, the blog became the best place to prove our Content Marketing knowledge daily.

After all, this is the same specialty we offer to our customers. Thus, we must position Rock Content as a strong example of the value we add to the market.

And this is only possible thanks to our committed team:

We can’t forget to mention our international network of copywriters, proofreaders, translators, and designers. They continuously strive to produce incredible materials for Rock Content’s blogs, as well as for our clients.

Without the skills of this talent pool, we would not see the constant improvements we have achieved as a company.

In reaching this goal, I need to share an important detail about our Spanish blog that makes it even more special.

In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish.

In other words, all our brand’s online relevance in the Spanish-language was built through organic authority.

We reached the top results on Google through valuable ranked content that respects the best SEO practices and our own digital content production.

To wrap up this introduction, I invite you to join me on a deep dive into this international SEO success case that led to our blog reaching over 2 million sessions without spending anything on ads.

Come on this journey with me!

A little history for context

Our first digital ranking efforts for Hispanic markets began in mid-2015 when we launched our “Marketing de Contenidos” blog.

This was the channel where we published articles on advertising, Digital Marketing, and content production for the web.

In May 2016, blog posts became more frequent and of higher quality, thanks to the arrival of Valentina Giraldo, my great mentor in this universe.

The content created during this period allowed us to start building natural authority by indexing our first keywords on Google. Growth continued to gradually increase throughout 2025, as you can see in this graph:

Why the huge drop in traffic in early 2025? Find out what happened below!

Domain migration: the blow that launched our growth

After some market studies and projections, Rock Content decided to incorporate all managed domains, including the Spanish-language blog, into the company’s root domain: rockcontent.com.

This change sought to strengthen the main domain, with an eye on plans for global growth.

In February 2025, the technical migration of the blog address was complete, moving our content from the old domain (marketingdecontenidos.com) to our current virtual home (pingback.com/es/resources/), as you can see below:

This type of structural change generally has significant impacts on a site’s visibility and page crawl by algorithms from Google and other search engines.

This is because it takes time for search engines to understand that the old pages still exist and that they were just moved to another site.

With a drop in the number of blog visitors and the loss of important keywords on Google, we started our recovery process.

We executed a series of techniques and strategies to earn back our organic blog traffic — which had always been our main competitive advantage.

In a bit, we’ll detail all of these actions and how they led us to the 2 million sessions we celebrated in 2025.

In November 2025, after eight months focused on resuming growth, we once more outperformed the previous year, as shown in this graph:

By February, the blog still featured an excellent organic presence, leading us to the fantastic milestone of 1 million sessions!

Even better, in March, we exceeded 1.5 million sessions, then in April more than 2 million, so it was no one-off event!

One incredible data point about our growth trajectory: 87% of our total traffic through February came from pages ranked organically on Google.

When comparing traffic sources, the “Paid search” option doesn’t even show up. This hasn’t changed over time, as seen in our blog’s Ahrefs traffic report from February 2025:

Another interesting factor in this journey is the number of countries that were frequently accessing our blog.

We want to communicate with all marketing professionals in Latin America, and this is reflected in the traffic locations from our millionaire month:

Having shared with you our achievements, I think we’re ready to dive into the ocean of strategies that brought us here.

As I said at the beginning of this post, Content Marketing requires patience. So, initiatives can reap future rewards.

Let’s continue!

11 strategies we implemented to achieve these results

Content Marketing depends on several factors to generate positive results in the long run.

There is no point in producing posts that give you all green dots in your Yoast SEO WordPress plugin if they’re not providing real value to the user.

Moreover, it’s not enough to get many backlinks from a single website, as Google’s algorithm values the diversity of domains that link to a page.

As a result, we hit our seven-digit number only through a combination of different strategies, allowing us to consolidate the organic authority that we enjoy today.

Here are the details of this entire plan!

1. Production of relevant content for users

This is the basic premise for success that every company must keep in mind for any strategy to obtain a good ranking on Google.

Increasingly, search engine algorithms weigh the fluidity of the user’s reading experience, the diversity of content formats, in addition to the main one: the user’s question is answered with qualified, accurate, and well-structured information.

When searching for a keyword, the user always has a specific intention behind it, revealing what they want to find.

With in-depth data analysis, we can extract ideas to structure the content we produce, thereby directing it to meet our audience’s needs. This effort is called keyword research.

As part of this strategy, it’s essential to carefully observe the Google results page (SERP) in which we want to rank our content. That gives us a better idea of ​​which groups of information should be present in our article.

Take, for example, the blog post that we produced about “target audience” (in Spanish, mercado meta), which today is located in the featured snippet.

Analyzing other sites that appeared on Google for this keyword, it was clear that the user wanted to find content that explored the concept and its practical applications well.

This intention is also observable through the “Related searches”, which appear at the bottom of the page:

With this information in hand, we were able to define our article’s subheadings, which, as you can see below, are directly related to the user’s questions from the SERP.

This way, we filled out each subheading with the most qualified information for the subject. 

Additionally, we proposed a conceptual definition for the term “mercado meta” that seemed to be the best answer for the user.

This caused the Google algorithm to include us in the featured snippet, which increased our visibility in the search engine.

We routinely repeat this process to prepare our articles, which lifted us to Google’s top and the millions of sessions we celebrate today.

2. Frequently published content

Another important point for the results we achieved is the volume of new content that we published over our traffic recovery months.

Consider what would happen if you published an article every three months on your blog.

Google’s algorithm would understand that there is no coordinated and committed work behind its channel. That would lead to prioritizing alternative sites that deliver relevant new content to users more consistently.

That’s why we improved the agility of our content production workflow with the help of our strong and qualified base of copywriters, proofreaders, and translators.

The most interesting thing is that, just like with our blog, this base also allows our customers to maximize their publications’ frequency!

Our publishing rate was also driven by the fact that we used the Rock Studio platform to automate steps such as:

• organizing references for producing articles;
• documenting information about the buyer persona;
• keeping track of the duration of each production stage, such as writing, proofreading, and final review;
• integrating with free image banks;
• displaying a Kanban-style task panel, which allows you to quickly identify whether an article is open, in production, or completed;
• analyzing keywords and competitors.

3. Complete the user journey on the blog

It’s great to attract 2 million users to the blog, but:

• What pages do they access when they arrive?
• Do they leave the blog after only seeing a single page?
• Do they leave any personal information for future contact?
• Do they return to the blog regularly to find new information?

These questions are very important because they help us understand users’ next steps after arriving at the blog.

After all, we don’t want them to access just one page and leave right away.

To encourage the user to provide their contact information at some point and subsequently become a customer, we need to create content that serves them across all stages of the sales funnel:

• recognizing the problem;
• considering solutions;
• purchase decision.

Through our blog, we’re not looking to create content just to reach a position on Google and attract visitors.

We approach each topic in depth, providing a variety of navigation routes, and gradually educate users on the concepts we present in our material.

For example, since SEO is a pillar of our value proposition, we have over 50 articles on our blog on the subject.

This offers many opportunities to prove to users that we are specialists in search engine optimization, encouraging them to consider us when they are ready to execute this strategy in their companies.

Also, the time visitors spend on a blog is an important ranking factor for Google and your digital presence in general.

If the average duration of visits to your blog is 15 minutes, while your competitors’ is 5 minutes, the algorithms will consider your content to be more relevant to the user than that of other sites.

The following factors are essential to creating an engaging browsing experience for your potential customers:

• attractive CTAs (calls to action) that encourage users to access other blog pages;
• internal links to pages with related content, for users to follow the intended steps;
• content across different formats, such as videos, infographics, images, and podcasts.

One of the more subtle tactics we leaned into was digging through our analytics to spot unexpected user pathways. Sometimes, users landed on posts we didn’t really expect would be entry points—like a niche tutorial or even an explainer on a topic only tangentially related to our main funnel. Instead of ignoring this traffic, we treated it as a kind of early warning that our content taxonomy might need some tweaks, or that these outlier topics deserved stronger internal linking to cornerstone content, funneling visitors gently in the right direction. In the end, it was sometimes the seemingly random or “weird” pages that started a chain of engagement, as long as we connected the dots for the reader.

Similarly, we found that visitor loyalty can quietly improve when the blog takes on a more conversational or approachable style, at least in certain posts. A dry, all-business tone buried readers fast, but a little vulnerability—even admitting where we learned something the hard way—kept people hanging around and, occasionally, sharing the piece. Looking back at our bounce rates before and after these experiments, the difference wasn’t cosmic, but those extra few percentage points added up month after month. Sometimes, content strategy is less about high drama and more about those micro-improvements you only notice on your fifth monthly report.

4. Deep keyword research

As I already mentioned, choosing the right keywords in a Content Marketing strategy is essential for success.

This is especially true as it makes no sense to invest time, effort, and resources to reach the top of Google with pages that don’t attract qualified organic traffic to our sales processes via Inbound Marketing.

In addition, being among the top 3 Google results generates technical authority in the market.

After all, if we are a Digital Marketing company, we wouldn’t want to be the first hit for a keyword like “amusement parks in Orlando”. 

With our knowledge of SEO, we could do it, but it’d be a huge waste of time and energy.

So, how to choose the best terms for your strategy? Here are two factors that we always take into account.

Balancing head-tails and long-tails

According to data collected by Brian Dean, 75% of clicks on Google’s SERP are given to the first three results.

With that in mind, it’d be great to rank among the top 3 for the most requested keywords, such as “marketing”, “advertising”, or “sales”, right? No one could complain about ranking so high.

However, as you can imagine, many sites are competing for these terms, which makes winning them super difficult — although not impossible.

These great terms are referred to as head-tails. They have high competition and low specifications.

Someone looking for “sales” may want to find many factors related to the topic, so it’s not so easy to identify their intention right away.

On the other hand, there is a category of terms with a lower volume of searches, which indicates a more qualified visitor. These are called long-tails.

For example, the keyword “hire a content marketing strategy” has 20 monthly searches in Mexico, so it’s unlikely to bring a massive amount of traffic.

However, it is convenient to be in the first position for the term, so we consider it when producing our content.

In our experience, the balance between these two types of keywords worked well. Our content on marketing is in the top position in Mexico for that term, as you can see:

And the traffic that this content generated for us in February was very significant since it receives more than 40 thousand monthly searches in the country:

On the other hand, the keyword “interactive marketing” has only 320 Google searches in Mexico, measured here by SEMrush.

However, we must position ourselves well, as one of our products — Ion — is directly linked to the term, and our content on the topic brings us a significant number of sessions.

Increasing the performance of existing content

Another area where keyword research is very important is updating content.

When we need to decide which changes we’re going to make on each page, one of the goals is to get this content classified correctly on Google for more keywords.

For example, take our article on software types, currently the featured snippet for Mexico’s SERP.

Initially, this post contained only information about each type of software. When we decided to update the article, we ran an investigation in SEMrush to discover new keywords that we could add.

We found that, for each type of software, there was a good monthly search volume for the subtypes — 1,300, 880, and 590.

So, we used this data and updated the article, including information about each software type: application, programming, and system.

After a while, we reached first place for the broadest keyword — “tipos de software” — and second place for the terms:

• software de aplicación;
• software de programación;
• software de sistema.

This was a fantastic result because it allowed us to greatly increase the performance of content that we had already produced.

5. International SEO techniques

This is a very peculiar feature of our content strategy. Spanish speakers — native or not — know that there are many variations in the use of words among Hispanic countries, and even within a single one.

It turns out that these linguistic peculiarities cannot be ignored when setting up an SEO strategy.

Google’s algorithm sorts pages according to the terms that users in each country or region use for their searches.

That’s why there is a set of international SEO techniques. We apply them daily to our blog so that our articles appear organically on Google for different Spanish-speaking countries.

Here is the current ranking of the countries with the most monthly visitors to our Spanish blog, based on February data.

Although Mexico and Colombia stand out as our main audiences, we communicate with all markets and don’t want to be invisible anywhere.

This leads to posts we publish conquering the top Google position in several countries simultaneously, like the one we created about “slogan”:

However, we have some priority markets according to our business strategy, reflected in the words and themes we choose for our content. 

Most of the articles we produce are oriented based on user behavior in these markets.

Trying to meet audiences’ needs from different geographic locations, such as across Latin America and Europe, we continue with our content strategy and rank organically on Google.

Here are some of the processes that we carry out to create our distributed presence in the digital realm.

This journey has been very special for me, as well as for everyone who collaborates with me on this opportunity, managing our blog for the Hispanic market.

We have a fully committed team who work hard to provide the Latin American Marketing universe with the best possible content.

Likewise, we work to implement on our clients’ blogs the techniques and methodologies that have worked for us.

That’s how we impacted over 2 million sessions in the last few months with our material!

And we are sure that, if we keep pace, millions more will come organically. This will allow us to keep growing through international SEO without spending on ads, as I laid out over the course of this post.

Throughout this journey, we have collected valuable lessons that consolidate our authority in Content Marketing strategies.

If you want more detail about the processes and factors that make Rock Content the best option to increase your company’s digital presence, come and talk to our team of experts!

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