Regardless of your business, Google’s Keyword Tracker, also called a Keyword Planner, can help you create well-targeted SEO campaigns. It is free to use and isn’t just limited to small businesses.
One of the best parts of Google’s Keyword Tracker is the ability to see how search traffic for local keywords is organized. This can help you steer your product launch or service introduction.
The keyword tracker has two main components. A keyword plan allows you to both manage your keywords and set your maximum bid.
If you’ve ever spent a weekend agonizing over which phrases your audience might actually type into Google at 2 a.m., you’re not alone—it’s kind of universal at this point. The planner won’t just spit out obvious stuff, either. Sometimes you’ll discover search terms that seem tangential to your business but actually open up unexpected new customer bases—think a local gym suddenly popping up under “morning coffee meetups.” That’s the sneaky power of data you didn’t expect, honestly.
The Keyword Planner is best used in conjunction with Google’s AdWords platform.
It’s also a good idea to use it as a reference point for your own keyword research. The plan will give you access to Google’s internal database of keywords for various industries, so you can take your keywords a step further.
Some folks hesitate to dive in because, let’s be real, staring at the Planner’s dashboard for the first time feels a bit like trying to decipher tax forms—lots of tabs, sliders, options, so many metrics. The trick is just to pick one starting point and not to get too hung up on having the “perfect” list of keywords right away. You can revisit and tweak as your campaigns run, and honestly, the trends change so often that being adaptable really counts more than perfection.
The tool is not for the faint of heart. It’s best used by people who are familiar with the intricacies of AdWords and have a little patience. It can also be quite useful for small businesses with physical storefronts.
Having a keyword planner at your disposal can help you find and test the best keywords for your business.
It also makes it easy to see which keywords work best for your marketing plan.
