Working on your website, something you can’t ignore is the importance of link building and the backlinks that will draw traffic to your website and build your website’s authority.
Backlinks are valuable for a website’s SEO because they represent confidence in your site.
Put more simply, backlinks signal that other websites can vouch for your content, making it more likely that your website carries the kind of content that searches may be looking for.
For that reason, we’ve put together a collection of 18 link-building tools that we believe will help you build better backlinking strategies and boost your website’s authority so that you can get a higher ranking sooner.
Check them out!
8. Link Prospector
With a few keywords you’d like to use on your website, you can use Link Prospector to find resource pages in Google in almost no time at all.
Type in your research phrases and click on “Start Prospecting” to find link opportunities. They’re even scored, so you know which sites are most likely to link to you in the future.
At $47 for the lowest monthly plan, it’s a reasonably priced tool.
9. Followerwonk
For heavy Twitter users, Followerwonk is an option to consider. It specifically works with Twitter to search for bios to connect to.
You can compare your Twitter account with others’ accounts, optimize your content to gain the most followers, and more.
It has a free trial for new users.
10. Gmass
Gmass is a tool used in Gmail. It helps you schedule emails, plan mail merge campaigns, send cold emails, and more.
It has a free trial, which is excellent for people who aren’t sure exactly what they want to do with the tool or if this tool is the solution they’re looking for.
As of 2025, it has over 200,000 five-star reviews.
11. Pitchbox
So, you’re ready to do your outreach, but you’re not sure how to start.
The all-in-one solution may be to use Pitchbox, which is an outreach platform that helps discover prospects, give you outreach reports, and more.
Beneficially, Pitchbox walks you through each stage of the process, so you never wonder what you should be doing next.
Try blogger outreach, find competitor backlinks, remove links, and perform advanced searches at prices as low as $195 a month.
12. Semrush
Semrush really does it all. It has SEO tools, can perform a site audit, runs keyword research, and so much more.
Semrush is used by major players like P&G and Tesla. As such a major tool, it offers three levels of subscription services: Free, Pro, and Guru.
Try it for free, or upgrade to get more out of the platform.
You’ll definitely notice that the learning curve can be steep with a giant tool like Semrush, especially if you haven’t had your hands in analytics before. But honestly, that’s kind of the thrill—you pull a few reports, dive into competitor research, and odds are good you’ll unearth something you didn’t expect. In my own experience, it was a mess of random keywords bringing in half the traffic; I mean, who knew?
The secret sauce with Semrush, though, is how it pulls so many different features into one spot. You want backlink audits? Easy. Curious about which gaps you’re missing in your content—both technically and in terms of topic clustering? All there. Sometimes you get the sense it’s almost trying too hard, throwing in social media tracking and other things, but hey, if you want to geek out, it’s an absolute playground.
13. Hunter.io
If you want to build an email list of professionals and people who may want to connect with your business, Hunter.io is a tool that can help.
It offers email finder services, an email verifier, domain searches, and more. Build cold email campaigns to reach out to anyone in your industry.
Best of all, pricing starts at $0 monthly and hikes up to $399, so it remains affordable for most users.
14. Ninja Outreach
Reaching out to other website owners and companies isn’t always simple, but NinjaOutreach tries to take the stress out of the problem.
It has a large database of influencers and lets you search them by SEO metrics. You can sort by Page Authority or the total number of backlinks on the site, for example.
Starting at $69 a month, this tool is helpful if you’re getting ready to do outreach within your industry.
15. Linkody
Linkody is a unique backlink tracker. It’s also among the cheapest options on the market, making it affordable for those just starting out.
It’s available for as little as $14 a month.
What makes it special compared to some other options? It lets you reverse engineer competitor sites to see which of their pages have the most backlinks.
16. GroupHigh
GroupHigh is an excellent tool for those who want to work with real people to build outreach campaigns.
With GroupHigh, individuals or businesses can reach out to other bloggers in the industry.
This is important, since content promotion (paid or non) could go a distance when you’re added to a popular blog’s website.
Beneficially, the platform offers an outreach platform where you can send emails, so you don’t have to keep track in your personal email.
Per month, expect to spend at least $179 for access to this tool.
17. Buzzsumo
No matter the niche, there are bound to be bloggers covering every aspect of it.
BuzzSumo is designed to help with content marketing, but you can use it to find influencers who have recently shared content made by your competitors.
With the right contacts and outreach, they may also want to share and link to your company’s products or website, helping boost your SEO.
Use this tool starting at $79 a month.
18. ContactOut
If you aim to enhance your link-building outreach by connecting with key influencers and decision-makers, ContactOut can significantly aid your efforts.
This tool excels in retrieving essential contact details such as email addresses and phone numbers, enabling you to initiate personalized and effective communication with key professionals.
ContactOut’s pricing starts with a free plan offering 4 emails and 2 phone numbers daily, scaling up to $99 per month for expanded features.
Bonus: Use Interactive Content to Get Backlinks
As a bonus, we know that using tools can be helpful, but we also want to discuss the importance of using interactive content.
Interactive content encourages consumers to stop being passive when they’re on your website. It’s interesting, dynamic, and relevant to the end user.
This type of content is a somewhat new option for content marketing that lets people link to content such as:
These kinds of content tend to lead people to leave you feedback — and feedback, like comments on your website, can be a big boost to SEO.
As engagement improves, your engagement rates skyrocket and improve the time spent on your website.
Not only is that important, but you also gain the knowledge of how people are using your website’s tools or features.
With that information, you can build a better experience for the consumers coming to your site and know in which areas you need to improve.
For example, you might verify that users really like a calculator you added to your website but aren’t seeing the value in an eBook quite yet.
Interactive content can significantly aid in link building. When users find your interactive tools useful and engaging, they are more likely to share them on their own websites, blogs, or social media platforms, thus creating valuable backlinks to your site.
These backlinks not only drive traffic but also enhance your site’s authority in search engines, boosting your SEO efforts.
To create interactive content with no coding required, consider using Ion, our platform designed to help you develop calculators, quizzes, assessments, and more. Ion makes it easy to add engaging, dynamic content to your site, helping you attract more backlinks and improve your SEO.
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