While social media channels continue to thrive, one, in particular, continues to stand tall for businesses.

LinkedIn is the biggest social network platform for professionals in the world. Opportunities abound there to grow your business, your brand, and whatever it is you have to offer.

While you can already share relevant content, write informative posts, and engage with various professionals and influencers, you now have a new way to reach your targeted audience — a LinkedIn newsletter.

As the newest offering of this social networking giant, you can now create newsletters to share with your connections, followers, and beyond.

Ready to learn more about this?

5. Create Compelling Headlines

Hook readers by adding catchy, compelling headlines for your newsletter articles. Start by identifying keywords, then use them strategically.

Also, within these headlines, infuse a sense of urgency so that readers want to read right away.

You’ll also want to include a particular pain point of your targeted audience or a benefit they will receive by reading.

6. Add High-Quality Images

Visual images provide a better overall experience for readers, so find high-quality images to include in your newsletter.

You’ll need both a cover photo and images to add within the text itself. The cover photo is displayed at the top of a newsletter and should relate in some way to your overall message.

In-content images add to the article, making your content much more memorable than if only using words alone.

Don’t overlook the copyright side of things, by the way. Way too many folks just grab the first image they find on Google and toss it in. If you’re using stock photos, make sure your license actually lets you use them that way—LinkedIn’s gotten pickier in 2025, and there have been a few embarrassing moments where posts got taken down over image rights. Unsplash and Pexels are still reliable options if you want free, decent stuff, but real original shots (even just with your phone) always stand out better.

On another note, it’s worth thinking about accessibility. Alt text isn’t just for SEO or checking a box—it actually helps people. If you’ve ever tried reading a newsletter with a screen reader and hit a blank spot where the picture goes, you know how annoying that is. So, toss in a quick description for each image. Even something simple works, like “A team brainstorming in a bright office,” rather than leaving it as “image123.jpg.” It’s one of those small things that just makes your newsletter friendlier to everyone.

7. Always End with a Call-to-Action (CTA)

Always end each newsletter article with a CTA, whether it asks for the reader to comment below, share the article, or click on a link that leads them to a blog post or another article.

LinkedIn highly values engagement, and with a CTA, you can increase your chances of raising the level of engagement and getting more notices by the algorithm.

LinkedIn Newsletters You Need to Read

Whether you’re already in the process of creating your own LinkedIn newsletter or waiting on an invitation, it helps to subscribe to other newsletters.

Knowing what is already available, and seeing what is working and how your competitors are approaching this new content powerhouse, can help you prepare better and modify your efforts when the time comes.

Here are six engaging LinkedIn newsletters you need to read.

LinkedIn5 (Gary Vaynerchuk)

Find out why Gary Vaynerchuk is referred to as the “poster child for entrepreneurship” by subscribing to his LinkedIn5 newsletter. In it, he shares his thoughts on business happenings in the corporate world and the marketing field.

The WorkLife Podcast Club (Adam Grant)

Suggestions, thoughts, and guidance on how to make your work life more enjoyable are at the heart of Adam Grant’s highly popular podcast, which he also offers in the form of a LinkedIn newsletter. An organizational psychologist, Grant covers topics such as stress management and tackling procrastination.

#Elevate (Bob Glazer)

You can learn a lot from entrepreneur Bob Glazer’s #Elevate newsletter, which is one of the most popular LinkedIn newsletters available. Glazer shares inspiring messages every week, with lessons on such topics as leadership and culture. He also finds ways to present topics on personal and professional growth in a creative and refreshing way.

Likeable Leadership (Dave Kerpen)

In Likeable Leadership, Dave Kerpen shares his unique insights on entrepreneurship, leadership, and marketing. He continuously strives to become a better leader and share what he finds with others.

Rethink with Rachel (Rachel Botsman)

With Rethinking With Rachel, Botsman describes her newsletter as one that helps people think for themselves instead of being told what to think. For this, she focuses on turning complex ideas into simpler terms and provides ways to put those ideas into action.

Top Picks (Victoria Taylor)

Taylor scans various LinkedIn newsletters and curates the best of the best to share with her subscribers. This is a fantastic newsletter to find out what’s out there already and what is succeeding enough to draw her attention. You’ll undoubtedly find other newsletters to subscribe to based on the broad information she provides.

Wrap Up: A LinkedIn Newsletter Adds a Boost to Your Marketing Strategy

While LinkedIn is already a powerful marketing platform, you can make it work even more for you by creating and publishing a dynamic newsletter that meets the needs of your targeted audience.

Add this new content powerhouse to your marketing plan and let it help increase brand awareness, build your audience, boost engagement, position you as an authority, and generate more leads.

For more ways to build a successful marketing strategy, get a copy of our Marketing Planning Bundle and get set to rise above the competition this year.

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