It’s a foregone conclusion that businesses today need to invest in social media marketing. 

Social media helps businesses gain authority as a brand and thought leaders, promote campaigns, generate leads, and boost brand awareness. 

Twitter is unique from other platforms because of the limited characters permitted in a tweet, which tends to lead to quick, conversational updates from brands. 

It’s also a great platform for tracking current events through hashtags and threads, making it easy to live tweet about current and cultural events and even your own brand’s virtual or in-person events. 

• But what exactly is live tweeting? 
• Why is it worth the effort?
• And how do you live tweet successfully during your events? 

In this article, we’ll walk through all of these questions and help you understand the benefits of a live tweeting strategy in your social media marketing.

How to Live Tweet an Event

On the surface, it may seem easy to live tweet. Just start sharing updates from your event on your Twitter account, and the benefits will follow, right? 

In truth, successfully knowing how to live tweet requires you to have a thought-out strategy that takes each step of the process into account. 

These steps will help you improve your live tweeting and social media marketing strategies for your events.

1. Prepare for the Event

The first step of your live tweeting strategy is to plan for the upcoming event. 

When you live tweet, you want to be able to get your content out there as quickly as possible so that you are tweeting in real-time. 

Creating templates ahead of time for images or graphics can help you get high-quality content out as soon as you need it. 

You’ll also want to organize your internal team so you know who is sending out tweets, who is responding to comments or mentions. 

It’s also a good idea to know your schedule inside and out so you can prepare for tweets in advance rather than struggle to keep up. 

You might even want to try getting speaker presentations or scripts in advance to plan what tweets you want to plan for.

2. Pick Your Webinar Hashtag

The hashtag for your event is the number one tracking tool and search term that followers will use for the event. 

You want to make sure that your hashtag is short, so it doesn’t take up the limited character count on tweets. 

It’s also important to make sure that it is easy to spell so anyone using it can use it correctly and unique so it doesn’t get mixed up with other conversations.

Some folks actually test their hashtags out in advance by using dummy tweets or searching to see what pops up. If you can avoid a hashtag with an existing following that’s completely unrelated to your industry, that’s ideal. Otherwise, your carefully crafted updates might end up sandwiched between unrelated pop culture content—fun to watch, not great for clarity. It’s always surprising how the smallest detail, like one extra character, can make or break a campaign’s presence on Twitter/X. The prep here isn’t busywork; it really does save a lot of headaches later.

On top of that, try mentioning or linking your event hashtag in announcements and pre-event posts—don’t just introduce it on the big day. The earlier people get familiar with it, the more likely they’ll actually use it and rally around it. It creates a kind of digital campfire, and you want all your attendees (even the lurkers) to know exactly where to gather online. It seems obvious, but a lot of companies forget that hashtags only work if people know to expect—and use—them.

3. Promote Your Live Tweeting Plan

Your audiences should know that you are planning to live tweet well in advance of the actual event. 

Promoting your live tweeting plan is just as important as promoting the rest of the event. 

This lets followers know to tune in at the right time and encourages more audience engagement.

4. React and Respond to Engagement

When you get that precious engagement from your followers, you need to be able to respond quickly and keep the conversations going. 

Having a moderator or another team member available to respond to those comments as you live tweet is a great way to encourage even more interactions on your posts.

5. Share Different Kinds of Content

Just posting text updates can be boring for your audiences. 

Try mixing up the kinds of content you post to keep people interested in your live tweeting stream. Different types of content can include: 

• Images and videos
• Quizzes or polls
• Open-ended questions
• Graphics and supporting infographics
• Memes and GIFs
• Text posts of different lengths

6. Ensure Every Tweet Provides Value

You don’t want to fall into the trap of tweeting just for the sake of tweeting. 

Your live tweeting is meant to help audiences learn important and helpful information from your event. 

If that means waiting a while between tweets, you’ll be providing more value than just sending out tweets that people don’t have any investment in reading.

If you don’t provide value to your audiences, they might lose interest in your live tweeting feed and drop off their engagement.

7. Shout Out and Tag Influencers

Influencers are a great resource and partnership for your brand during an event. 

By shouting out influencers and tagging them in your tweets, you can bring in their audiences as well, even if they weren’t a part of the event or aware of your brand. 

You can also try shouting out to some of your followers or other event attendees who are using your hashtag.

8. Thank Your Followers

After the event and your live tweeting has ended, you want to wrap up your stream and end the live tweeting session clearly. 

Thanking your followers is a great way to officially end your live tweeting stream and show appreciation to those who have been following you for the entirety of the event.

9. Promote Any Recordings

Your work isn’t done once the event has ended. 

Use the momentum from your live stream to promote any recordings you have from your webinar and give your audiences a clear CTA in order to join your system and become a part of your pipelines. 

This also provides additional value to your loyal followers who weren’t a part of the event.

10. Repurpose Your Tweets

The tweets from your live tweeting session have tons of helpful information and key talking points from your event. 

Taking that information and repurposing it is a great way to get the most out of your efforts. 

You can create a follow-up blog or email for audience members, or post the tweets on your Instagram or Facebook stories.

Wrap Up

Managing social media requires brands to be aware of many different techniques and strategies that can help them achieve their goals and communicate clearly with followers and potential leads. 

That allows a brand to have a strong presence on social media and get in front of its audiences naturally. 

Live tweeting can help brands promote their events, connect with audiences, and increase brand awareness through social media. 

By taking these tips into consideration and working on expanding your social media strategies to include live tweeting, you can help improve the impact your events have on your audiences and followers.

Knowing how to live tweet is a great skill, but there are other ways to directly connect with audiences during events. 

Q&A sessions are fantastic for events that have speakers who can answer important audience questions. To learn more, check out our blog on live Q&A! 

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