7 Best Marketing Agency KPIs to Track Your Growth

7 Top Marketing Agency KPIs to Track Your Growth

Carolina

The world of marketing continues to grow today, becoming more and more competitive by the second.

As a result, you need to find ways to ensure your marketing agency stays relevant and continues to grow.

Often, though, you are so focused on how to help your clients expand their business through marketing that you neglect keeping track of your own business growth.

If this describes you, now is the time to get serious about your own performance in addition to that of your clients.

One beneficial way to go about this is to track important Key Performance Indicators (KPIs).

Tracking these KPIs can help content marketing agencies see if growth is occurring and also alert you to where you are exceeding, meeting, or falling short of your goals.

As digital marketing continues to become increasingly essential to your business, knowing what to track to determine your next move or moves is crucial.

Here are 7 of the best marketing agency KPIs to help track your growth.

5. Social Media Engagement

Today, social media is a crucial component of your growth strategy, and one of the most important marketing agency KPIs to track is social media engagement.

This KPI can show what impact your social media strategy is having. It illustrates whether or not your content resonates with your buyer persona or targeted audiences.

To calculate engagement rates on the different social media platforms, you divide the total number of interactions (replies, likes, shares, mentions, etc.) by follower count, then multiply it by 100.

Fortunately, today, the platforms, including LinkedIn, have their own dashboards which can provide this information for you.

Use what you learn here to improve your content strategy, increase engagement, and grow your business.

Here are just a few simple examples of how to set a KPI goal around Social Media Engagement and experiment with ways to increase interaction with your agency.

Say you want to increase your LinkedIn presence and boost positive interactions on your posts by a certain percentage.

One way to start is to look at what day you gain the newest followers. With this information, you can experiment posting on that day of the week, say Wednesday, to discover if it leads to higher engagements.

YouTube

If you currently have a YouTube Channel and share videos on your services or success stories, the number of subscribers and video views will be beneficial information to track.

You may want to set an engagement goal of achieving a specific number of views of a certain video within five days of posting.

Use the “Total Video Views” feature to determine whether you’re achieving that goal or not. Keep experimenting and modifying your video content until you find what resonates with viewers.

Facebook

If your engagement rates are lower on the Facebook platform, consider setting a KPI goal and experiment with ways to reach it.

For example, say you want to achieve an average number of interactions each week. Go to your Facebook Business Dashboard and add the following metrics to help you keep track: Total Interactions, Interaction Rate, and Interactions Distribution.

For the other social media platforms, such as Instagram and Twitter, you can also create KPI goals based on engagement and experiment until you find what will work best for you.

Also, take the time to analyze each social media platform and determine which ones are providing you with the highest engagement levels.

At some point, you’re probably going to notice odd patterns—like a Facebook post that flops but goes wild on Instagram for no obvious reason. Don’t overthink every blip, but pay attention to those outliers. Sometimes, that’s where you’ll stumble across the clues that actually help refine your approach, rather than chasing the same old tactics everyone else is using. The trick, really, is to balance your experimentation without getting too obsessed with a single metric.

And let’s not forget the human element buried underneath all those engagement graphs. Sure, data matters. But occasionally, just reading the real comments or having an actual back-and-forth in the DMs tells you more about your brand presence than an algorithm ever could. If folks are actually reaching out to start conversations or ask questions, you’re doing something right, stats aside.

So, while not every platform works for everyone, it’s surprising how shifting just a little effort from, say, Twitter to Instagram can make a difference. Agencies sometimes stick with every platform out of habit, but dropping a few (or narrowing your focus) isn’t just fine—it’s smart. Kind of like that closet cleanout that suddenly gives you room to actually find your favorite shirt. Less noise, better results, and a bit less stress come reporting time.

If you really want a quick check on what’s working, try setting up a simple spreadsheet with engagement numbers for each channel every month. It’s not as glossy as a fancy dashboard, sure, but there’s something about building your own table and seeing the cold, hard stats that makes decisions way clearer. You might get more actionable insights out of your own messy dataset than from any automated summary, believe it or not.

You can then either improve your strategy on the lower-performing ones or discontinue using them altogether and focus on just one or two.

6. Customer Churn Rate

Customer Churn Rate is a calculation of the number of customers leaving your service or product over a set amount of time.

An easy way to calculate this yourself is to take the number of customers lost and divide it by the total number of your customers at the beginning of that specific timeframe.

If you find your customer churn rate is higher than you would like, focus on ways to increase your customer retention.

Start by researching reasons customers may have left. Use what you find to address any issues you identify and also consider whether or not you can add additional value to your services or products to entice customers to stay.

7. Monthly Website Traffic

One of the most beneficial marketing agency KPIs to track that relate to your website and give you a clue as to your growth is Monthly Website Traffic.

Monthly Website Traffic provides the number of unique sessions or visits made to your website over the last month.

This amount is impacted by your marketing campaigns, organic SEO, website user experience, and more.

With this information in hand, you may determine you need to re-examine your SEO strategy to find more ways to rank higher and bring that organic traffic your way. Also, take a look at what promotions drive more visitors to your website.

Track this KPI easily through Google Analytics or other available online tools.

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Keeping track of essential marketing agency KPIs today can show you how you are performing and where you can make improvements. Not only will this help to grow your client base, but it can also improve your ongoing profitability.

While you may be apprehensive about getting started, today’s technology makes it easier than ever to begin and also to continue monitoring your growth over time.

All you need to do is take that first step, and you’ll be well on your way to improving your agency’s performance while also keeping your clients happy.