Have you ever tried to describe what marketing is and then struggled to give a concrete answer?

Don’t worry, you’re not alone.

Marketing covers a vast range of activities and disciplines, making it a challenge to define. In this blog, we will cover some marketing basics and explain how to apply a few tactics.

• Marketing 101 – The Five Concepts of Marketing
• Why Proving ROI Of B2B Marketing Investment Is The Biggest Challenge For Marketers?
• The Basics of Digital Marketing For Beginners

Build a Marketing Strategy and Watch Your Business Grow

This has been a quick overview of marketing basics; however, there is much more to cover. If you’re looking to put together a marketing strategy or need advice on planning your marketing, let Rock Content help you.

Our Marketing Planning Bundle 2025 gives you access to 3 clusters of marketing and sales resources to guide you through:

• Result Analysis and Goal Settings
• Creating an Action Plan
• Execution and Improvements

We can also help you with one of the most important tactics that must compose your digital marketing strategy: content creation.

WriterAccess by Rock Content is the ideal platform to help you streamline your content production, combining the efficiency of AI-powered tools with the creativity of human writers.