Are you delighted by decoupage? Do you covet crochet? Or are you just jittery for junk? If crafting is your passion, then consider a freelance career in craft writing.
Crafting is one of the most beloved pastimes in our country. In fact, a 2010 Craft and Hobby Association (CHA) survey reported that $15.443 billion was spent amongst 114.2 billion American households on supplies alone within the reported year. This appears to be an increase over previous years, proving that crafting is becoming even more popular than it used to be.
One of the biggest reasons for this trend? The internet. With so many crafting websites, blogs, and visual boards available, more consumers are realizing their innate creative abilities. However, without freelance craft copywriters creating project ideas and explaining new techniques, many would not even know where to begin in their projects.
This is where you come in. Freelance craft writing does not have to be a tedious task. In fact, craft writing is one of the more entertaining topics to work with! There are so many sub-niches to cover that the possibilities are virtually endless. These include (but are not limited to) woodworking/wood crafts, drawing, food crafting, jewelry making, scrapbooking/memory crafts, floral decorating, crocheting, card making, home decor crafts, wedding crafts, sewing, knitting, and more.
If you’re scrolling through social media these days, you’ve probably noticed how the hashtag #CraftTok or DIY reels pop up way more than they used to. Short-form videos and quick tutorials are everywhere, and it’s not just young people hopping on—grandparents, busy parents, and honestly, just about anyone who has a glue gun, are joining in. That shift means there’s an even bigger demand for writers who can break things down into digestible steps or clever captions that actually sound like a real person, not a robot. There’s something oddly satisfying about seeing your own instructions come to life when you spot your pattern or technique go viral in 2025.
Brands have picked up on the crafting boom too, jumping into online communities and sometimes even hiring freelancers just to moderate chat threads or answer trickier questions (yeah, someone actually gets paid to solve yarn disasters). Just about every big box craft store now runs a blog or a YouTube channel, stuffed with “inspired by our customers” content. Even tiny Etsy sellers look for quick blurbs or behind-the-scenes stories to connect with buyers, and—though it’s not always mentioned up front—this is absolutely a writing gig for someone who knows the difference between amigurumi and macramé. If you’re half as obsessed with getting the details right as you are with the end product, there’s probably a place for you.
Have you considered revealing your own inner Martha Stewart through freelance craft writing? Wondering where to start? The easiest way to do so is by starting your own craft blog. This allows potential clients to see your writing in action and determine your level of craft savvy. Once you have put together a decent sized portfolio, begin applying to various freelance writing websites that take freelance craft copywriters. Many will ask for samples of your work, so be ready to provide it to them. After getting the hang of writing for websites and private clients, begin to submit ideas to craft magazines, decor magazines, or related websites. Many of the ideas you see in print were contributed by a freelance craft copywriter!
And what is the most important thing to remember about craft writing? Keep in mind that anything can be created as a craft idea, so explore the possibilities and keep it fun!
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