Almost all brands know that their search engine optimization, commonly known as SEO, is a key factor in their digital marketing success. 

However, doing your SEO tasks, keeping up with all of the complexities and changes, and continually improving takes a lot of time. 

Not all brands have the staff or bandwidth to manage their own SEO strategies themselves. 

Whether they need to grow quickly or if they are just starting out, there are many reasons why a company might be looking for other options to stay on top of their SEO without needing to do it all in-house. 

Thankfully, there is a solution called SEO outsourcing. 

But what exactly is SEO outsourcing, and when do brands need to consider that as a strategy? In this article, we’ll answer those questions and help you understand the advantages of SEO outsourcing. 

Who Can You Outsource SEO To?

There are a few different options you can consider when starting to think about your plan for outsourcing SEO. Here are the three main sources you’ll likely consider as you search to find the right third-party:

Independent Freelancers or Contractors

An independent freelancer or contractor for SEO is a single person who you hire, generally at a relatively low cost, to complete specific SEO tasks.

You might reach out to a freelancer with a single project that you need to complete but don’t have the time to manage yourself. 

But they might not be SEO experts or be able to handle entire workloads.

SEO Agencies

An SEO agency is a business that specializes in SEO and completing SEO for businesses. 

SEO agencies are a great idea for businesses that only need SEO work done but have more to manage than a single freelancer or contractor can do on their own. 

You have an entire team working on your SEO goals and making sure that everything is kept up to date.

Full-Service Agencies

Full-service agencies or digital marketing agencies offer a wide variety of digital marketing solutions, including SEO. 

These are great for businesses who want to outsource many different digital marketing tasks like content production, website management, or social media strategy. 

However, they can be expensive if you only have a small amount of SEO work that needs to be done.

Associate with Rock Content’s White Label SEO solutions

There is also an extra possibility, and it is becoming an agency to manage all your clients with good content and SEO services.

Being this your case, how about to start or expand your services, by getting in touch with us to become a partner with White label SEO.

This way you provide SEO services to your customers, but without the need to hire specialized staff, invest in individual tools, or learn SEO from scratch.

Advantages of Choosing to Outsource SEO

There are many benefits and reasons why an organization would outsource SEO and rely on another party to manage the tasks and strategies of SEO implementation. Let’s take a closer look at some of those reasons now.

Regain Valuable Time

While SEO is critical to the success of your brand online, it’s a time-consuming and often tedious task. 

It can also be hard to stay on top of the changing rules and regulations as search engine algorithms continue to adapt and change. 

Having a professional handle your SEO tasks for you allows you to open up more time in your workload and the workload of your team. 

It gives you time back in your day to focus on other things rather than the repetitive SEO tasks.

Cost-Effective Solution

Having an in-house SEO team member means that you need to have another salary open for a new hire, and you need to spend time searching for, training, and onboarding new talent. 

And oftentimes, even if you have a dedicated SEO team member, they have other things in their day that take away from working solely on SEO. 

Hiring a third party is often a much more cost-effective solution for growing businesses.

It’s worth mentioning that outsourcing doesn’t automatically mean sacrificing control over your SEO strategy. Agencies or freelancers can work closely with your internal team, taking the time to understand your company’s brand tone and unique selling points. Communication can really make or break these working relationships, so it’s usually a good idea to schedule regular check-ins or quick calls—those small touchpoints tend to prevent misunderstandings and keep goals aligned.

And before you start worrying about the learning curve, reputable SEO partners usually have processes in place to bring you up to speed. You don’t need to be an expert to engage; a bit of curiosity and willingness to learn alongside your providers goes a long way. Most businesses can’t believe how quickly they feel comfortable once they see real numbers and positive trends—it just takes a little patience up front while everyone finds their rhythm.

Quicker Results

Another benefit of outsourcing SEO is that you can often get much faster results than if you were managing it in-house. 

Experts in SEO will understand the nuances of keyword strategies, backlinking strategies, lead generation, and technical SEO. 

Because they know what to do and have a background in SEO, they will be able to help you achieve your goals much quicker than an in-house person will be able to do.

That can help you rise up the search rankings and rank for more keywords much more effectively than if you kept SEO in-house.

How to Outsource SEO the Right Way

Now that you understand what it means to outsource SEO and why it can be valuable to your business, let’s take a look at how to outsource SEO in the right way. 

If you don’t take the right approach to outsourcing SEO, you can risk losing money and missing your goals, which can hurt your digital reputation in the long run.

1. Determine Your Goals

Before you can begin to think about what options to outsource SEO are best, you need to know what your goals are. 

Do you want to rank higher for keywords, or appear on more search engine results pages? Do you have a concrete goal for the amount of new traffic you want? 

Once you understand what you are looking for, you can then move on to the next step.

2. Figure Out What Type of Third Party is Best for Your Needs

As we mentioned earlier, there are three main sources for outsourcing SEO. Think about what your goals are and what type of third party is going to provide the best solution. 

Do you need help in more than one area of your digital marketing, or need long-term support? Or do you just have a few projects that need completing?

3. Evaluate Different Agencies to Choose the Best

You should never go with the first third-party option you see automatically before you evaluate all of your choices. 

You should spend time interviewing different agencies, and ask questions like: 

• How many clients do you have?
• How many years have you been working?
• What services do you offer?
• What are your costs?
• Do you have any customers like us?
• Can you provide references or testimonials?
• What results do you expect to see?

4. Ensure You Receive Regular Reports

One of the most important parts of outsourcing is to make sure that you receive regular reports and updates on the progress from your outsourcing agency. 

You should set expectations for regular reports so you can see exactly what your improvements are and see where you are going. 

That will help you understand if you are moving in the right direction or should end the relationship.

5. Continually Assess Your Goals

You’ll want to ensure that you are continually assessing your goals and determining if you should focus on new objectives. 

If you are hitting your original goals, you might want to think about other ways to grow and assess whether or not you should change your direction. 

That also helps you determine if your third-party is benefiting your organization.

Wrap Up

SEO is a necessity for businesses that want to succeed in today’s modern business world. Without SEO, a brand won’t be able to be found online and will suffer some serious consequences to its reputation and reach.

If doing SEO in-house takes up too much time, there are many ways that a company can outsource their SEO to a third-party to manage it for them. 

If done correctly, SEO outsourcing can help you achieve your goals while freeing up valuable bandwidth within your company.

Keeping on top of your SEO strategy is key for when you outsource your SEO to an outside source. To examine your current SEO strategy, try taking our SEO maturity assessment!

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