Digital marketing depends largely on SEO. 

SEO, or search engine optimization, is the process of ranking your website pages and content higher in search engines like Google. 

Without it, it’s hard for your website pages to get found and rank high enough on search engines to bring in organic traffic. 

There are many different things that contribute to SEO. You need to use high-ranking keywords, write readable content, and appropriately list metadata. 

Another part of proper SEO is making sure that your URLs are correct. While some marketers might know what a URL is, they may not know the components of the URL or how they are structured. 

In this article, we’ll help you learn the different parts of a URL and why they matter. 

We’ll also provide some best practices to use in your URL creation to help boost your SEO and improve your website rankings.

It’s wild how much control the smallest detail can have over your search visibility. Sometimes all it takes is a messy or confusing URL to throw off not just search engines but actual visitors. People are way more likely to click when links look clean and trustworthy, and, fair or not, a cluttered address just feels off-putting. Google’s own documentation has called out structure and relevance when it comes to crawlability, so this isn’t just theory—it’s directly from the source. If you’re curious, [here’s the Google Search Central guide](https://developers.google.com/search/docs/crawling-indexing/url-structure) where they get into the nitty-gritty.

On top of technical stuff, there’s a real usability side I think often gets overlooked. Imagine trying to share a link that’s full of random letters and numbers compared to something short, readable, and, well, human. That kind of clarity not only helps people remember your site, but it even influences click-through in search results. It’s the kind of thing that seems minor until you start seeing actual bounce rates or analytics. Basically, URLs aren’t just “for” algorithms—they’re for humans, too, and striking the right balance is something even the most experienced marketers occasionally overlook.

Wrap Up

Making sure that your URLs are structured correctly is an important part of building SEO for your brand and ensuring that your pages can be found online. 

When you don’t know the parts of a URL, it can be hard to know if you are using the right structures or if there is room for improvement. But once you are more familiar with the parts of a URL, you can create better URL strategies. 

URLs are one of the major reasons you might be getting penalized by search engine algorithms. 

When you are penalized for incorrect URL structures or other SEO errors, it can damage your website’s authority and rankings on search engines. 

When you don’t know what these errors are, however, it can be difficult to know what mistakes to fix.