The end goal of all marketing, including digital marketing, is to increase your business profitability and revenue by making more sales.
Marketing helps guide your audiences towards a purchase decision, and having the right marketing strategies in place is crucial to growing your business and increasing your revenue.
One way to help encourage your leads and prospects to become customers is with product reviews.
Reviews are a powerful marketing and sales tool, but getting them isn’t always as easy as you’d like. Encouraging your customers to leave reviews on your products or services requires the right strategy.
In this article, we’ll help you understand the value of product reviews and give you some important tips on how to get more for your brand.
8. Use a Digital Tool to Organize Your Efforts
Trying to manually track customers for reviews is exhausting and ineffective. A product review tool or app can help you automate your efforts when it comes to collecting and displaying reviews.
It can help simplify the process for both you and your customers while also providing you with analytics and reports to help further develop your product reviews strategy.
If you’re not already using some kind of automation for this, you’re genuinely missing out. With so many options out there in 2025, from affordable plug-ins to robust enterprise-level software, there’s really no reason to drown in spreadsheets. A digital tool will not only save your brain from unnecessary clutter, but it’ll also pick up on patterns that you might miss—like which products earn the raves and which ones are just kind of… quietly ignored. That stuff matters if you’re hoping to figure out what’s working and what needs adjusting.
There’s always a bit of hesitation at first when you add new tech to your workflow, but getting the hang of these tools doesn’t take long. Most integrate neatly with whatever e-commerce platform you’re already using. And the support docs? Not exactly Pulitzer material, but they’ll get you through. Eventually, checking your review dashboard might feel as routine as your first coffee—just another step that quietly keeps everything moving forward.
9. Include a Call-to-Action on Communications
Part of collecting reviews is being consistent. It may take a few reminders for a customer to leave a review.
Include a CTA or link to leave a review in all of your regular marketing communications with customers can help remind them that leaving a review is an option.
Try adding a link in your signature or a button at the end of your email template to call your customers to action.
10. Listen to Negative Reviews
Negative reviews are an unfortunate reality of collecting reviews. Even the best products can fail, or a customer can have a bad experience they are determined to share.
The best strategy with negative reviews is to listen to what they say, respond with kindness and understanding, and leave them up so they can be seen. If you delete or hide negative reviews, or, even worse, respond negatively to them, you can seriously damage your brand reputation.
11. Don’t Forget About Social Media
Reviews can be left in more places than just on your website and e-commerce platform.
Social media is another place where customers can come across reviews, so having reviews visible on your social media platforms is important and helpful when it comes to boosting sales and increasing your brand reputation.
You can even post some of your especially positive reviews to showcase your new success stories to your customers and followers.
12. Put Your Customer Service Team to Work
Your customer service team is one of the most powerful tools you have for collecting reviews.
Customer service team members often communicate with customers directly and can ask for reviews personally during conversations. This verbal request can be more influential than a written request in an email.
Work with your customer service team to come up with a script to request reviews during positive interactions with customers.
You may also be interested in these articles:
- How to Ask Customers for Reviews
- Mistakes When Collecting Feedback
- How to Solve Common Customer Pain Points in Your Brand
Wrap Up
Product reviews are a big part of social proof, which is necessary to help your leads and prospects make the decision to purchase from your company.
Without product reviews, customers have to go by their own intuition, which can be harder to nurture. When you have plenty of product reviews, your customers will be more likely to make a purchasing decision.
Reviews are just one form of feedback, which is essential to the growth and success of your business.
