Thorough search engine optimization (SEO) isn’t just for traditional eCommerce merchants and bloggers anymore.
People turn to the Internet whenever they need information of any kind, including service recommendations for professionals like real estate agents.
According to research from the National Association of Realtors, 95 percent of prospective homeowners look for homes online.
Of course, some of those people will ultimately complete that process independently, but the vast majority still prefer to work directly with an agent.
And unless you make real estate SEO a top priority for your website, you run the risk of losing all that business to one of your competitors.
Here’s a closer look at everything you need to know to become the SEO ace you need to be to succeed.
One thing folks tend to overlook is just how often local searches connect clients with nearby agents. I’m not talking about people hunting on national portals; there’s a huge crowd just typing “agent near me” into their phones—sometimes right from their cars in the parking lot across the street. If you’re not popping up in those local results, it doesn’t really matter how flash your listings look; you’re invisible. Honestly, even if you don’t feel super techy, a good Google My Business profile and regular reviews can be surprisingly powerful for showing up in those quick, near-me searches.
Something else: content needs a little soul, not just keywords stuffed into stale blog posts (you know what I mean—those robot-sounding guides that might as well have been written by, well, a robot). People notice if your site actually helps them make smart decisions, like demystifying closing costs or explaining weird local quirks of the home-buying process. Real voice lifts you above the copy-paste crowd, and it’s pretty clear by now that Google’s gotten a lot better at spotting the difference. If you’ve ever been stuck on a market report looking for your neighborhood and found an actually useful, human article, you already know how much it stands out.
Wrap-Up: Take Your Real Estate SEO Campaign to the Next Level
Putting together a successful real estate SEO campaign isn’t a “set it and forget it” type of deal.
As the internet, the world, and the tastes of modern consumers evolve, so does the running list of best practices for effective SEO.
That’s why it’s essential to keep track of current SEO trends and update your real estate SEO strategies accordingly.
Ready to take the next step in the right direction? Check out our comprehensive list of must-know SEO trends!
You’ll learn about first-party data collection, omnichannel digital campaigns, interactive experiences, and many more up-and-coming practices set to be big this year.
Still wondering how to do SEO for a real estate website? When it comes to SEO, quality matters. Hiring a professional writer can give you the quality you need to be noticed.
WriterAccess can help you scale your content production. Get a 14-day free trial today to get the feel of it. Let WriterAccess help grow your real estate business with good SEO practices.
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