When thinking about SEO marketing services, you may wonder how this differs from digital marketing services.
In a nutshell, digital marketing is more akin to what you may remember as traditional marketing.
SEO marketing is focused entirely on online marketing and on the business of helping to make your website stand out among all others.
What Is SEO Marketing Strategy?
SEO marketing strategy is a type of marketing where search engine optimization is utilized in order to make it more likely that a certain website will appear when an individual conducts an online search.
There are many “tools” in SEO marketing strategy including, but not limited to, the following:
Keyword Research And Strategy
Keyword research and strategy refer to identifying and analyzing precise keywords and phrases that individuals use when they search for things online.
The goal of keyword research is to understand the language that a target audience uses when conducting a search so that these keywords can be implemented in marketing efforts.
Link Building
Link building is the process of acquiring backlinks (also known as “inbound links” or “incoming links”) to a website from other quality websites.
The number and quality of backlinks are one of the most important factors that search engines like Google use to rank websites in their search results, which is why link building is an SEO marketing service you shouldn’t be without in 2025 and beyond.
Technical SEO
Technical SEO means optimizing the technical aspects of a website in order to improve the site’s visibility and rankings in search engine results.
Examples of technical SEO include but are not limited to:
- Ensuring that the site has a clear and logical structure
- Using “clean” code that is mobile-friendly
- Properly using sitemaps and robots.txt files
- Optimizing URLs and meta data with keywords
Remember, search engines are “blind.” Technical SEO enables search engines to understand, crawl and index a website.
Without technical SEO, it’s hard or impossible for search engines to understand the purpose of a site and its content.
Local SEO
Local SEO means ensuring that a business’s website and online presence rank high in search engine results for specific geographic locations.
Local SEO is an important strategy for businesses that have a physical location and serve customers within a specific area.
By optimizing for local search, businesses can increase their visibility to potential customers in their area and can drive more traffic to their physical location.
While it might sound straightforward, there’s some real legwork that goes into local SEO. You’ll find yourself updating business directories, making sure your NAP (name, address, phone number) info matches everywhere, and nudging customers for those positive reviews. Search engines love consistency—any slipups in your local listings can easily bump your business off the map, at least figuratively.
Most people don’t scroll past the first couple of results, especially when they’re hunting for something nearby—like a café or hardware store. So, if your info isn’t easily found or your site takes forever to load on someone’s phone, you’re missing out. Local SEO isn’t glamorous, but sometimes the basics (fast site, clean details, a smattering of five-star Google reviews) do more than an expensive ad campaign ever could.
On-Page SEO
On-page SEO refers to optimizing the on-site content and structure of a website. On-page SEO includes several factors such as:
- title tags and meta descriptions
- headings and subheadings
- images and videos
- URL structure
- internal linking
Note that on-page SEO is one-half of a comprehensive SEO content strategy; the other is off-page SEO.
Off-Page SEO
Off-page SEO means optimizing a website’s visibility and rankings by increasing the site’s authority. Off-page SEO helps search engines to understand the popularity and authority of a website.
The following strategies fall under off-page SEO:
- Getting backlinks from high-ranking websites
- Building a strong social media presence
- Creating a brand and reputation
- Guest blogging
- Growing a strong online presence
- Nurturing relationships with online communities
Essentially, SEO strategies that take place “off-site” of the website fall under the category of off-page SEO.
What Is An SEO Service Provider?
There are several different kinds of SEO service providers.
Each type offers a selection of services to help websites with rankings, online visibility, and authority.
Some examples of SEO service providers and the services they offer include:
SEO Agencies
These are agencies that specialize in providing a wide range of SEO services, including most of the strategies listed above in addition to others.
Some agencies also offer extra services such as website design and development, content creation, and social media marketing.
Freelancers
These are creatives who typically offer specific SEO services, such as content creation, keyword research, and on-page SEO.
Digital Marketing Agencies
These agencies provide a wide range of digital marketing services, including SEO, PPC, social media, email marketing, branding, and design work.
They can help businesses with a comprehensive approach to their digital marketing strategy.
Specialized SEO Service Providers
These kinds of companies typically specialize in a specific area of SEO, such as technical SEO, e-commerce SEO, or local SEO.
Choosing the right SEO service provider will depend upon a business’s specific needs, goals and budget constraints.
