We all have those aspects of our business that we absolutely love.

Some people are graphic gurus who can’t wait to transform images for social media and create jaw-dropping interactive content.

Others are more hands-on, getting in on the technical aspect of things and working with code, layouts, and more.

And some really enjoy the process of search engine optimization (SEO).

If you’re this person or you need someone like this in your organization, then you’ll want to pay attention to this guide.

We’re outlining what an SEO specialist does and why having one or becoming one is important to a brand’s overall digital marketing strategy.

Plus, we’ll talk about what the job actually entails and the skills necessary to start this type of career.

Ready to get started? Let’s dive in.